Success in any area depends on having a clear, sound plan -- then acting on that plan. It's especially challenging to do this in marketing for two reasons: Marketing strategy is based on how multiple groups of customers think and feel about products. At the same time, potential customers are being influenced by these multiple marketing channels. MORE >>

after using a traditional content management system for years to create articles on allen.com i decided it was time to start a blog. i'll be sharing short observations on marketing and encouraging the conversations that are hard to have MORE >>

a lot has been written about increasing the roi of various marketing activities. but, one thing is usually missing from those articles and sales pitches -- explaining just how to calculate that higher marketing roi that they talk about MORE >>

my previous post on cash flow from marketing activities didn't explain which flows of cash it referred to. some people who talk about increasing marketing roi are referring to increasing sales revenue. so, they're happy when they MORE >>

Marketing has become more and more complex as the Internet has become part of everyone's lives. Blogs have sprung up everywhere on all aspects of marketing, but it's been hard to find the really good marketing blogs, especially good blogs on B-to-B marketing. MORE >>