I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. It was a great conversation and I thought it would be a good idea to do some visible networking with Aaron to get to know him better. Tell me a bit about your background. I grew up in Los Angeles and went to undergrad at UC Santa Barbara, graduating in 2003 with Honors in Economics. then went to Pepperdine University I Palmer Center for Entrepreneurship and the Law, of which I served as an Executive Board Member and am currently a Fellow.

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Vince Bianco: Newsforce is a premium online network, made up exclusively of digital news sites. We spoke with Vince Bianco , the firm's CEO, about the company and its services. Tell Tell us a little bit about Newsforce? Vince

Matthew spoke to us to give us a better idea of what the company offers and why it was started. What's Personally, I've been an entrepreneur for 15 years, running companies with P and L responsibility for divisions, and watched with frustration as the Internet has grown up around us. What's your background, and how did you decide to start the company? Matthew Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect.