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48 Articles match "2007","Advertising"
The Latest from the Southern California Tech Central Community
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Thursday, March 18, 2010
I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. More Visible Networking? this time with Vince Thompson. You’ve got a REALLY diverse
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Wednesday, March 10, 2010
IPO successes (as measured by the market capitalization at the close of the first day of trading) include Entropic ($500M IPO in 2007), Divx ($625M IPO in 2006), eToys ($7.8BM IPO in 1999) and Xylan ($2.3B Martin tallied five, venture-backed companies in Southern California who have filed draft S-1, with plans to go public sometime this year, including GameFly (online services-gaming), Green Dot (consumer and business services), Maxlinear (semiconductors), NewEgg (online services-ecommerce) and ReachLocal (online services-advertising).
...Tags: A new study of the financial outcomes for Southern California venture-backed companies in the IT sector finds that approximately $48 billion in value has been created by those companies over the period 1995-2009.
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Thursday, March 4, 2010
It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. Jason Nazar: We've worked on the company for three years, and the site went live in November of 2007. Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. We thought we'd get the background on the new effort directly from Jason Nazar , CEO
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The Best from the Southern California Tech Central Community
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Sunday, June 10, 2007
My apologies for not doing a posting sooner, I have been "communication challenged" due to an office move for the Rubicon Project. Most would agree that moving is always a big distraction. So, I've decided to do a post about setting up an office space and all the things that go into the decision making process: what's the right size?
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Monday, July 30, 2007
My team is sure to crack a smirk every time someone asks me what our timeline is. They smirk because they know exactly how I’m going to respond. I say, “we like to go fast, but we don’t hurry�. A startup company’s strengths are centered in its abilities to move quickly and be agile.
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Thursday, May 24, 2007
OK, as I eluded to in my previous post, I have decided to take the plunge, yet again, and start another company. So, I am on to Startup 6.0...
This This one is so new, we don't even have an official company name, yet. So, we decided to code name it "the Rubicon Project".
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Monday, October 1, 2007
Tags: square1 the rubicon project clearstone internet advertisin OK, I know I haven't posted in a while but, I'm hoping I can make it up to you with a change that I am making in the style of this blog. (By By the way, thank you to all of you that I have sent emails letting me know that you miss my regular posts, it keeps me motivated to keep writing.) The reason that I haven't posted in a
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Monday, October 1, 2007
OK, I know I haven't posted in a while but, I'm hoping I can make it up to you with a change that I am making in the style of this blog. (By By the way, thank you to all of you that I have sent emails letting me know that you miss my regular posts, it keeps me motivated to keep writing.) The reason that I haven't posted in a while is because we're preparing to finally start talking about what w
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Sunday, December 23, 2007
as President in July 2007. Nami is in the “ Internet Advertising Technology ” business, and we develop and run systems which online advertisers and site publishers use to manage PPC Search campaigns and CPA Affiliate campaigns. PPC (pay-per-click) and CPA (cost per action) are known as performance marketing: advertisers only pay for their ads when customers perform an action. One of the ironies of writing a blog is that the busier I am, the less time I have to write blog articles. Not being a professional writer, or even a paid journalist, I can really
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Thursday, July 5, 2007
Seth Godin talks about how difficult it is to sell advertising -- especially advertising in media that are not trackable and cannot demonstrate an ROI.
did what I could to fix this problem with our reach-and-frequency software, but their problem is too big for most advertisers to deal with.
Fortunately, advertisers are moving to online advertising, which is a direct marketer's dream. My first career was in radio and TV -- two of the most un-trackable media there are. I
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Sunday, May 6, 2007
Being so focused on my own professional world of “virtual” products, which Internet advertising is, occasionally I’m interrupted to appreciate another virtual world, the movie business. Internet advertising may help sell “real” products, but the work I do in lead generation, advertising and strategy have no physical components. won’t In my case, the Jake Kasdan film, “Walk Hard”, starring John C. Reilly, filmed on our street the other week .
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Sunday, August 5, 2007
Amazingly, there are no subscription fees nor advertising on the Webkinz site. Note there is NO advertising on Club Penguin , making their current 12 million total registered users a “meaningless” number, in terms of online advertising value.
Times, August 2, 2007 “Disney Buying Club Penguin Website”
...Tags: While writing an article about how Club Penguin is now passé, I didn’t even get a chance to post it before Disney announced that it had bought the super-cute kids’ casual gaming world for $350 million (up to $700 million if certain targets are met).
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Saturday, May 19, 2007
Microsoft has announced their largest acquisition ever -- buying the digital advertising systems of aQuantive for $6 billion.
Most reporters were asking how this acquisition fits into Microsoft's strategy. However, a stock trader on CNBC asked Brian McAndrews, aQuantive CEO, what I thought was a more interesting question: When will all content go digital so that everyone will be a measurable viewer or reader?
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