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Saturday, December 1, 2007
Then, I Review existing materials Business Plan Marketing Plan Marketing Materials Product Plan / Roadmap Current and Projected Financials Business Pipeline Team Member Bios / Resumes Current Metrics Roadmap Normally there are crude documents for each of these areas that can be quickly read / scanned. I generally am working as an acting CTO for about 3-4 start-ups or other companies at any one time. I was just talking with someone who asked me to define how that could work and what they meant.
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Thursday, April 19, 2007
The goal of marketers is usually to increase revenue, so we create metrics that help us do that.
Metrics are those numbers that "per" -- like "cost per lead" and "page views per day."
Marketing Metrics Are Everywhere
There There are metrics everywhere in We strive for increasing our clickthrough rate on e-mails, newsletters, banner ads, paid search ads, and wherever we can measure clicks.
We look for ways to increase the "open rate" for everything from e-mails and envelopes to prospects' minds.
Why?
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Tuesday, January 26, 2010
In December 2007, I described how I commonly take on an Acting CTO Role in a Start-up . Who’s responsible for what portions? How will we find and interview developers? How do we motivate and manage developers? What do we need to do to make sure we can survive technical due diligence by investors and partners? What specific technical innovations might make sense? What can we build that might be protectable? What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? Where and how will we host the
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Monday, September 22, 2008
First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics . Once you create a small list of these queries, then you can start to formalize the ideas into specific metrics that you track daily.
Aggregate metrics
Futuristic Play by @Andrew_Chen
Analysis on viral marketing, user experience, game design, and online ads
As
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Thursday, October 11, 2007
In addition, the marketing metrics are different for high-tech startups.
Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into.
They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies.
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Friday, December 28, 2007
The point of the other article is not whether we should consider one thing or another SPAM based on frequency or other metrics, but instead that we should pay attention to how our perceptions of the source color our assessment.
To a previous post , MaxS commented that my reaction to SPAM was different than his and particularly to that of teenagers and young adults (Millennials).
SPAM is in the eye of the beholder.
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Thursday, October 11, 2007
In addition, the marketing metrics are different for high-tech startups.
Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into.
They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies.
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Friday, October 30, 2009
But you need to reduce it to two or three different things that are the key metrics."
"When But actually, in 2007...
And frank-, it’s like, I want to track, you know, their age, I want to know when they had sex, I want to know their birthdays and all these different things when really you need to compound it to two or three different things that are the key metrics so, so one of the interesting things we did is when we were, so, I’d say the biggest failure is just getting too If you like this interview, vote for it on my favorite news site . --Andrew Andrew
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Tuesday, May 19, 2009
Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Business.com claims that the metrics in the tool are unavailable through other web analytics programs, and specifically addresses limitations in such products like Google's Urchin analytics tools. According to the firm, the new Business.com Conversion Tracking tool has been in beta since March, and is now available to all of its advertisers. Business.com is now owned by R.H.
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Thursday, November 12, 2009
In March 2007, when Pownce launched, Twitter didn't have much of a head start. Leah: Ya know that would be a good metric to measure. OAuth is pretty cool, I was involved with it back in 2007. We talked about more than Pownce and Twitter in this interview. Leah Culver is a developer who launched many projects. Pownce
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