worked at Userplane, building social applications for sites like MySpace. In October of 2007, at some of the first big Facebook events, we saw hundreds of developers working out of their dorm rooms. As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. To gain some insight into the area, we spoke with Ian Swanson, one of the founders of Sometrics (www.sometrics.com), which develops software to gather information on social media and optimize advertising.

worked at Userplane, building social applications for sites like MySpace. In October of 2007, at some of the first big Facebook events, we saw hundreds of developers working out of their dorm rooms. As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. To gain some insight into the area, we spoke with Ian Swanson, one of the founders of Sometrics (www.sometrics.com), which develops software to gather information on social media and optimize advertising.