Brandenberg was most recently head of Hydra, and we thought we'd both get some insight into how Meteor is approaching the social games market, how the firm hopes to repeat the success it saw with Neopets, and also what Brandenberg learned from his time at Hydra. Zac, thanks for sitting down with us today. What's the story behind Meteor Games?

My original thinking from Oct ’09 was, while I didn’t (and still don’t) have a crystal ball I worried that: consumers were over-stretched with debt (and make up 77% of the economy), unemployment would continue to rise, which in turn would drive the stock market south and cut the rate of M&A activity and VC investment even further.

We did a successful trial in 2008. We went out on the Android and Blackberry, and as we were going out to market, we realized that we could use that consumer launch as a proving ground for our technology, and leverage that to the B2B market. We caught up with CEO Patrick Kennedy. What is Sidebar all about? Thanks for the time!