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453 Articles match "2008","Marketing"
The Latest from the Southern California Tech Central Community
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Thursday, March 11, 2010
the funding environment might change dramatically – there may never be a next round (see: March 2000, September 11, 2001 and September 2008)
- there may be major competitive changes in the market that makes your next funding round hard (e.g. you might do a great job in a great market but a competitor raises $3 million when you raised $500,000 and suddenly you have to compete with them
This is part of my ongoing series on Raising Venture Capital .
Recently I’ve been debating with a number of young startup companies that are raising money in the next few months,
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Tuesday, March 9, 2010
military vehicles--in 2008. San Diego-based PowerGenix , a venture backed developer of Nickel-Zinc (NiZn) rechargeable batteries, announced Tuesday that the firm has sold a number of its batteries to the U.S. Army Tank Automotive Research, Development and Engineering Center (TARDEC), as part of a potential use of the firm's in military vehicles. PowerGenix said that the TARDEC is looking
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Wednesday, March 3, 2010
A group of Hollywood studios has scored a win over RealNetworks today, as the firm settled a lawsuit which targeted a DVD copying and ripping service called RealDVD , which RealNetworks was attempting to launch into the market. Six major Hollywood movie studios, Viacom, and the DVD Copy Control Association had filed suit in September of 2008 over RealDVD, which was launched that same month to help consumers copy DVDs to their hard drive. According to RealNetworks, it is entirely dropping the service, and will pay $4.5M in costs and fees associated with the litigation, after agreeing
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The Best from the Southern California Tech Central Community
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Saturday, December 20, 2008
While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat.
Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Here are nine marketing trends you can expect during 2009:
Marketing Trend #1: Increased use of digital media and a decrease
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Monday, September 22, 2008
Analysis on viral marketing, user experience, game design, and online ads
As View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads »
Get introduced: About this blog, why entrepreneurs and marketers recommend it »
If you liked Futuristic Play by @Andrew_Chen
As
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Sunday, November 23, 2008
Greg Tseng – smartest person I’ve ever met about user viral marketing and A/B testing
Is there a difference between tech startups in Silicon Valley vs. Los Angeles? Most emphatically, Yes !
I’ve
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Tuesday, June 3, 2008
The total number of IPOs is six for 2008 per the article and no "tech ones" since Valentine's Day? Does a "spooked" capital market in one asset class bring down the whole capital chain as far as investment capital realization and availability? Will global, non-US markets with less regulations, be the choice going forward for IPOs ? I was reading the daily Venture Wire blurb last Friday. Usually these are "quick reads" and sort of a mix between a story in the LA Times and Food and Wine, but the content in this one was particularly fascinating and alarming at the same time.
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Friday, October 24, 2008
Within minutes of posting on twitter that Mixergy.com kept crashing, about a dozen people suggested that I drop my current Web hosting company and switch to (MT) Media Temple . Wouldn’t you love to have people champion your brand like that?
To learn how (MT) did it, I interviewed Jason McVearry, the company’s partnership director.
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Wednesday, October 1, 2008
I asked Ted Murphy, CEO of IZEA , for tips on successful online marketing because he’s running a well-funded company that specializes in social media marketing.
Do you have any other tips for marketing online? His tips:
Participate in every single social network that you can.
Be very active on other people’s
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Monday, December 29, 2008
Currently, he’s the director of social marketing at ThisNext , a social shopping site.
If your business has a community then it has an army of supporters who will help you grow the company.
I asked Mateo Gutierrez to teach us how to build online communities because he’s had a decade of community building.
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Monday, December 29, 2008
Teaching is 37 Signals’s marketing. Over a million people use the web-based applications that 37 Signals built. Many of them are paying customers. So I called up the company’s co-founder, Jason Fried, and asked him to teach us how 37 Signals does it.
Here are some of my notes from the interview.
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Wednesday, October 22, 2008
But, it hasn't yet cracked the mass market code. It's not just gamer types, building games--what's fascinating is it's people who are not gamers, and who are mass market consumers. However, tackling the mass market is challenging, particularly when you have a technology that has never succeeded in reaching that kind of audience before. Today, San Diego-based Metaplace (www.metaplace.com), which develops virtual world software, is announcing a funding round from Charles River Ventures, Crescendo Ventures, and high profile investors Marc Andreessen and Ben Horowitz. We spoke
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Friday, September 26, 2008
On Monday, September 22, we did the Mixergy Viral Forum , and brought in experts to teach how any site can get more traffic by using viral marketing techniques. 2 Bribe Users - To get your viral marketing program going, Ethan suggested incetivizing users with bribes if they tell their friends.
#3 That helped him build an audience of people that he could market himself to.
#5 Here’s a recap of the event.
Speakers:
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