Step 0: Pre-product Initally, Initally, the product development process should likely be focused on big-picture qualitative information, like whether or not your business is addressing the right audience as well as the preferences for that audience. you create prototypes of your product, you should throw up some free, simple analytics to get you some rough ideas of what’s happening inside the functionality. Futuristic Play by @Andrew_Chen Analysis on viral marketing, user experience, game design, and online ads As

They build obsessively user focused products, do a fantastic job at virally driving a ton of traffic, but usually have their head up their ass when it comes to making money. They are more focused on the bottom line and care more about their P&L than their products, which tend to be messy. Folks in the Bay are generally way more obsessive about their products, work harder/longer, can be a bit Is there a difference between tech startups in Silicon Valley vs. Los Angeles?

So, instead of selling products that help your customers get fit, for example, show them how to get tighter abs. After looking at Mixergy.com, Bob thought a good product for me to sell might be a compilation of my past interviews. But if you tap affiliates–people who sell your product and earn a commission on what they sell–you can reach unlimited revenue. (Can’t see video? Try it on YouTube.)

He said his biggest mistake was waiting till his product was perfect before he launched it. I think Guy Kawasaki felt I was being a jerk when I pressed him about whether he was following the advice in his own book, Reality Check , at his new company Alltop . But Guy is amazingly open and he really does live the ideas in his book.

Someone in the audience asked Tony if he had any productivity tips for us. Tony’s answer was that if you’re passionate about your work, productivity will come naturally. I wasn’t allowed to record the talk that Tony Hsieh, CEO of Zappos, gave on Sunday. The group that invited him to speak wanted to keep the conversion intimate and private.

Ethan Bauley of M90 said that his agency encourages clients to give active members products. I didn’t get what I was looking for from this interview, but I think what I learned is even better. I called up Kevin Fischer and Ed Weissman because they’re two of the top users of a site that was sending Mixergy a lot of traffic, and I wanted to learn how to get more.

It’s what get helped them build the audience that uses their products and generates their revenue. Over a million people use the web-based applications that 37 Signals built. Many of them are paying customers. So I called up the company’s co-founder, Jason Fried, and asked him to teach us how 37 Signals does it.

John was actually VP of Production there, and we worked together for eight years. Metaplace is essentially the product and the site, and it just made sense to consolidate and not have lots of confusion about whether it's a product of Areae, or powered by Metaplace, and so on. Raph Koster: We have tried to be very methodical about developing the product. Today, San Diego-based Metaplace (www.metaplace.com), which develops virtual world software, is announcing a funding round from Charles River Ventures, Crescendo Ventures, and high profile investors Marc Andreessen and Ben Horowitz.

Market it - The best way to market an online product is to build the marketing into the product. If you want to grow your company’s audience by adding a social media app (on MySpace, Facebook and similar sites), listen to this interview first. I interviewed Jason Kiesel because MySpace believed in him enough to hire his

how much product development is enough to get in the market and start getting feedback and what should I focus on in the early stages of the product? Chris Gammil and I just spent some quality time together with a new, private group that is advising start-ups here in Los Angeles. The goal is to have start-ups learn from each other and from others who have been through the experience.