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668 Articles match "2009","Custom"
The Latest from the Southern California Tech Central Community
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Monday, March 8, 2010
The Orange County meeting is new for 2009, and while the following is true for the LA meeting the OC one is probably similar: You pay as you walk in, meet the organizers, get a name tag, fill a plate from the buffet, and then find a seat, family style, with the other approximately 100 networkers. Its success in New York quickly led to French Tuesdays being established in Miami in 2004, Los Angeles in 2006, San Francisco in 2007 and Paris in 2009. Send me your new, updated, or reviews of networking events and organizations. The Notable & Where I'm Going... Tell them you heard about it from Todd's blog! I'll be speaking (yes, yours truly) on “Effective Networking for Entrepreneurs” at the GroundUP Business Group 's Tuesday, March 9th 7-8:30pm, at Zephyr Coffee House, 2419 E Colorado Blvd, Pasadena, CA 91107 .
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Monday, March 1, 2010
The firm says that it's been seeing lots of customer and sales growth, and is hiring across the board to grow faster. The firm had only 18 employees in January of 2009. Pasadena-based Central Desktop , a provider of online, software-as-a-service project management tools and applications, is in the midst of a growth spurt, says CEO Isaac Garcia. The firm, which currently has 34 employees, is targeting at least 50 employees by the end of the year, Garcia told socalTECH over the weekend.
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Wednesday, February 24, 2010
Read more » Recent Press The New York Times April 22, 2009 - A Company Plans to Market Illiquid Assets CNBC.com April 8, 2008 - Social Stock Picking Reuters April 6, 2009 - Bit.ly It is generally a soft touch at the beginning of the development process, perhaps identifying 1-2 early alpha/beta customers to help flesh out use cases to be built upon over time. Home About Press IA Capital Partners Archives After 17 years in M&A, Derivatives and Trading, Im spending my time with young entrepreneurs in and around financial technology and digital media....
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The Best from the Southern California Tech Central Community
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Thursday, October 8, 2009
In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models. We'll need to look at different customer acquisition channels, figure out how they are converting, and the expected lifetime value of customers acquired through those channels, and apply cost to those channels. A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation.
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Tuesday, May 5, 2009
Imagine if you spent all that time building your business–plus risked your money–and customers hated what you built. In this program Eric Ries teaches you the lean startup ideas that saved his business when customers hated his product.
8221; She’s, customizing the avatar, deciding how’s she’s going to look, she gets into that. If you’re reading Mixergy, I know you routinely work hours that most people don’t know exist. Want to learn how to protect yourself from that devastation?
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Friday, October 9, 2009
Not long ago I had the pleasure of meeting someone dedicated to and passionate about customer service, whom I’ll refer to as “The Restaurateur.” What is it the customer really wants? Determine that End and directly help the customer get there. Engaging the Customer The Restaurateur expects his staff to size-up the customers, treat them accordingly, and adjust as they get feedback. “The We spoke at length and I drank up his insights, and couldn’t help but think to relate them to IT Service. It depends, but it’s certainly not that some SLA is met.
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Sunday, November 1, 2009
As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.) Turn Your Organization Inside Out
This is part of my ongoing posts on Startup Advice .
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Friday, August 7, 2009
In a world where everyone assumes that content must be free online, how is Gideon Shalwick getting customers to whip out their credit cards to buy his online classes?!
Gideon doesn’t get customers by asking them for their credit cards the first time they discover his site.
Potential customers might come across one of his videos on YouTube, and get a free lesson in blogging. What’s what I invited him to come to Mixergy to talk about. I
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Saturday, December 20, 2008
While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat.
Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Here are nine marketing trends you can expect during 2009:
The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers.
Marketing Trend #1: Increased use of digital media and a decrease
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Wednesday, December 9, 2009
So why ask all these questions if I might lose a potential client? If I don’t ask the questions and do a little bit of homework, then likely we will end up with a mess. So what are the questions I’m likely going to ask? Tell me a bit about yourself and why you are doing this. Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Tell me about the business. I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess.
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Friday, May 15, 2009
Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. He handles strategic partnerships and enterprise agreements with large corporate customers, as well as serving as the company's in-house general counsel. Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as
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Wednesday, December 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation:
The cost to acquire a customer < lifetime value of a customer
This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles.
“I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker
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Friday, August 14, 2009
Stonyfield Farms, the spunky organic yogurt manufacturer, knows how passionately their customers care about the environment, so many of its campaigns promote the environment more than their yogurt.
They won over their customers by creating dead-simple hourly pricing and telling customers that they’d only be charged per mile if they exceeded 180 miles per day.
Whenever I hear someone rave about a company, in the back of my head I think, hey, I’d like people to talk that way about my work. How can I do it?
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