Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . In his career, he has built 7-figure email subscriber-bases and personally created products and marketing that have sold over $25 million via direct sales and marketing methods. While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Most people don’t know

Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . In his career, he has built 7-figure email subscriber-bases and personally created products and marketing that have sold over $25 million via direct sales and marketing methods. While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Most people don’t know

We do a lot of guerrilla marketing, jumping into the trenches and Twittering the heck out of ideas. Do you have any online guerrilla marketing techniques? Tags: marketin Are you using Twitter to get new evangelize your startup? Here’s an edited excerpt of Marcus Nelson, co-founder of UserVoice , talking about how he uses Twitter to get new customers by being helpful.

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease

What do you think of quizzes as a marketing tactic? ...Tags: Tags: Marketin In the chart above you can see how LOLquiz.com — a site that’s less than a month old — is becoming more talked about on twitter than the iPhone. What’s LOLQuiz? It’s just quizzes

Gideon Shalwick is an online video marketing entrepreneur and teacher. Gideon and I talked about several approaches to marketing online, but when I asked him about his most successful method, he said, “join up with someone else who already has a list that they built up throughout the years. Before a big launch, Gideon says marketers might publish a report that their affiliates can give away to their audience. “When In a world where everyone assumes that content must be free online, how is Gideon Shalwick getting customers to whip out their credit cards to buy his online classes?!

Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") has many communications Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very different

This time I called Shoemoney at his office and he spent about an hour teaching some of the online marketing techniques that earned him the famous check from Google , how he tests business ideas cheaply before deciding whether to add them to his collection , and why readers are more passionate about his blog than the “professional” blogs that people try to write. Something that we do very well is target local markets. The first time I interviewed Jeremy “Shoemoney” Schoemaker was at Blog World, and I could only talk to him for a couple of minutes because there was a constant swarm of people around asking him for advice.

Quite often the goal is to get them into an excel spreadsheet in a form that allows people to easily play with them. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure . What Dave McClure's presentation does is point to some additional metrics that are useful to think about and consider: A : Acquisition - where / what channels do users come from? A : Activation - what % have a "happy" initial experience? R : Retention - do they come back & re-visit over time? R : Referral - do they like it enough to

Tags: marketing promotio I’ve gotten dozens of requests for this interview from people who know Neil Patel’s reputation for growing traffic online. Neil, built his reputation as a consultant who could deliver measurable traffic growth to the biggest online brands. He’s currently the co-founder of two online companies that help web sites measure and improve user experience, Crazy Egg and KISSmetrics