Taking a long trip is like marketing. The same is true for marketing. Once you pick a marketing direction, all of your marketing programs need to be aligned to move the company in that direction, which will determine what type of customers you'll pick up along that route. What is your market within that industry? MORE >>

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. Tags: crownpeak content management software testing marketing Pricing on the new offering was not released. READ MORE>>. MORE >>

m more familiar with content marketing in B2B Marketing. ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? ll be curious to hear more about your experience with affiliate marketing. Sometimes I make a blog entry. Great stuff! MORE >>

IPOs in the first three months of the year handily beat all of 2009, as eight U.S., According to Dow Jones, those eight IPOs matched the same number of IPOs throughout all of 2009, and made it the most active quarter for venture-backed company IPOs since Q4 of 2007. Tags: merger acquisition venture capital markets billion. MORE >>

That strikes me as an attractive market for disruption over time. The first investment I ever made as a VC, RingRevenue , was an easy one for me because it combined three key areas for me: it combined telephony / Internet, performance-based marketing & a  perfect team construct. 2)  Harris Interactive IMShopping Poll (August 2009). MORE >>