Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. According to ReachLocal, the new technology platform is targeted at both major and "long tail" Internet publishers, who want to tap into local online ads. The new program--similar to Google's AdSense program--links ReachLocal's ads into publisher web sites directly, rather than through Google or Yahoo's online ad networks. ReachLocal said that the

Woodland Hills-based ReachLocal filed for an IPO this morning, saying that it is looking to raise up to $100M. Accoriding to ReachLocal, it had net income of $11.6M ReachLocal is backed by such firms as VantagePoint Venture Partners, Rho Ventures, and Galleon Group. ReachLocal The firm's IPO is being underwritten by J.P. Morgan, BofA Merrill Lynch, citi, Piper Jaffray, Needham & Company, and Broadpoint.Gleacher.

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. ReachLocal helps local businesses--who otherwise would not have the knowledge or time--to place ads on online ad programs such as Google's AdWords and Yahoo. The firm said its new offering, ReachDisplay, will help local advertisers place online visual display ads on multiple web sites. The service is an expansion of the firm's existing services, which are focused on keyword-based

Woodland Hills-based ReachLocal , which operates an online marketing service targeted at local businesses, is announcing today that it has purchase the remaining interest in the firm's Australian joint venture partner, Netus Pty Ltd. ReachLocal said it now owns all of its international operations, which include Canada, the UK, and Australia. No financial details of the acquisition were disclosed. Australia was ReachLocal's first international market, which it entered in December of 2006.

500 listing was that Woodland Hills-based ReachLocal , a venture backed provider of local online marketing services, hit $147M in revenues in 2008, up significantly from $4.4M ReachLocal has raised funding from VantagePoint Venture Partners, Rho Ventures, and Galleon Special Opportunities Fund. Tags: reachlocal inc500 revenue search engine advertisin One of the revelations in yesterday's Inc. in revenues of 2005.

Woodland Hills-based ReachLocal , a provider of local search advertising services, has topped Deloitte's 2009 Technology Fast 500 list, an annual listing of companies ranked by their five year growth rates. According to the list, ReachLocal topped the list with a five-year, fiscal growth rate of 146,050 percent. Tags: growth ranking search local fast deloitte The firm said it had 2008 revenues of $146.69M. Other local companies ranking highly on the list included San Diego's Entropic Communications , at number 5 (40,691 percent growth, $146.0M

Woodland Hills-based ReachLocal , which helps small businesses buy search engine advertising, has inked a strategic alliance with Google in the United Kingdom, the firm announced today. ReachLocal said that it has become an "Authorised Reseller" of Google's AdWords in the UK, through its UK site, ReachLocal UK . ReachLocal opened up its UK office in London in November, as it looks The company already provides similar services in the United States, and also recently opened an office in Canada. ReachLocal is venture backed by VantagePoint Venture Partners, Rho Ventures

VentureNet, which is put on by the Technology Council of Southern California, included keynotes by Kelly Perdew of Rotohog and Zorik Gordon of ReachLocal, plus capital presentations from Cyber-Rain, FlipGloss Media, Viewdle, Social Approach, Ad.ly, Zadspace, RightSignature, Cogi, YouMail, ExpenseBay, AffordIt.com, SharesPost, and TrueCar. Santa Barbara-based RightSignature , online, software-as-a-service for collecting electronic signatures, took "Best of Show" at VentureNet Wednesday, after a day of presentations by thirteen Southern California startups. socalTECH.com was a media

San Diego-based MedVantx ranked at number 13 on the list; Woodland Hills-based ReachLocal was 39; San Diego-based BridgePoint Education was 50; Santa Monica-based International Checkout ranked at 61; Torrance-based Flipswap at 81; and Irvine-based ClinAssure was at 85. A number of Southern California technology firms have nabbed top spots in the annual Inc. 500 list of the fastest-growing private companies in the US.

ReachLocal ($450M) – Woodland Hills 55. The Silicon Alley Insider has weighed in on its list of “ 50+ most valuable startups “, and suprisingly, they didn’t neglect Southern California. Facebook was tops, but local companies highlighted in the list: 4.