In fact, this often becomes the mantra that we live by. Define what you need from a metrics and reporting standpoint. Quite often the goal is to get them into an excel spreadsheet in a form that allows people to easily play with them. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure . What Dave McClure's presentation does is point to some additional metrics that are useful to think about and consider: A : Acquisition - where / what channels do users come from? A : Activation - what % have a "happy" initial

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Here are nine marketing trends you can expect during 2009: The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Marketing Trend #1: Increased use of digital media and a decrease

So I invited investigative reporter John Sawatsky on Mixergy to teach us how to ask questions that give people room to open up. The American Journalism Review called him , “Canada’s premier investigative reporter and a foremost expert on interviewing.” 8220;When I was starting out as a junior reporter,” John said, “I used to think it wasn’t macho to write out the questions I wanted to ask in advance. “Then, I bet you can see how this program will help you if you’re doing interviews on your site the way I do on Mixergy. But can you also

That led him to create theFunded, a site that helps startups report on investors. An aspiring entrepreneur on Hacker News recently asked, “I want to start a startup, but have no ideas. What should I do?” 8221;

Refreshing Content – I go back daily to sites like TechCrunch , GigaOm , Drudge Report , Huffington Post , WSJ , Neatorama , because they have topical , informative , biting , controversial content that is always refreshed. “If You Build It…They Will Come” may work for historical baseball ghosts, but it’s not a strategy you can rely on when starting an internet company. Driving traffic to your website is a formula that can be reverse engineered.

this interview, you'll hear the story of how he promoted the site, generated revenue from it, and eventually sold 51% of it for a reported $20 million. ...Tags: When he was a college freshman, Josh Abramson and his buddy heard about a humor web site that was making $20,000 in ad revenue. So they got a copy of FrontPage, Microsfot's simple web site maker, and launched CollegeHumor, a site dedicated to the goofy things that college kids find funny. In

And more importantly, and I can’t over-emphasize this enough how many people make this mistake, even in really big successful businesses, make sure to measure and report on those every single day.  While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Most people don’t know Chance.

The X PRIZE Foundation is expanding its list of partners for the firm's Progressive Automotive X PRIZE, the nonprofit's effort to inspire next generation fuel-efficient vehicles, saying Wednesday that it has partnered with Consumers Union, the publisher of Consumer Reports. Consumer Reports will test competition vehicles, which must pass pre-race safety inspections, including braking tests, low speed stability tests, and emergency, double-lane change maneuvers as part of the effort. According to the foundation, the partnership will focus on vehicle safety testing, advocacy, and education efforts.

And more importantly, and I can’t over-emphasize this enough how many people make this mistake, even in really big successful businesses, make sure to measure and report on those every single day.  While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Most people don’t know Chance.

Be a reporter There are students at Stanford who take a course, there's an undergrad class and a graduate class where they have to work on a project for a report and the project can be, for example online marketing. Because I was the editor of the company newspaper, I had access to everybody, and my job was to report on the company. The Harvard Business School Case Study on Heidi Roizen talks about the dinner parties she hosts for tech leaders like her personal friend, Bill Gates, and how people skills helped her build one of the most admired careers in Silicon Valley.