I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO. Still having worked with a lot of different startups and especially a lot on SEO and especially They went on to describe a fairly common type of site that has some original content, but not much. They are in a space where

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. I always take a very different approach in early conversations. If I’m being asked to do startup software development, Some founders are taken aback. They are calling me to go build what they tell me to build.

I talk to a lot of founders of startups. My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. And it’s fairly rare that I add to that list. For most web products, Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

To me, strategy is the art/science of analysis, decision-making and leadership.  Now that I’ve been through several startup cycles I’m of the opinion that strategy - meaning the decisions that are considered, how they are analyzed and how they are implemented - is a huge success/failure driver . The first thing I’ve been thinking about I call the Startup Delta Force .  I’ve been mulling over a new series* of posts that I’ve been wanting to create for sometime.  Lately I find myself now very crisply focusing on the issue of STRATEGY. 

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Customer Acquisition – social media, SEO, SEM, etc Economies of Scale – not as big a barrier in web world Investment – little to none required to get started Pricing – free or freemium makes trial simple Distribution – syndication and APIs make partnering easier IP – in general the battle has been over users and less on IP many more (please

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. It was a great conversation and I thought it would be a good idea to do some visible networking with Aaron to get to know him better. Tell me a bit about your background. I grew up in Los Angeles and went to undergrad at UC Santa Barbara, graduating in 2003 with Honors in Economics. While at UC Santa Barbara, I then went to Pepperdine University School of Law and graduated in 2006 with a Certificate from the Geoffrey H.

UPDATE:  I’m setting up a new project on analytics.  While at one of my recent startups I developed a framework for startup growth metrics (focused primarily on user metrics). It is a simple, but useful, framework for startups to leverage (framework subject to change). PPC, SEO, Blogging, etc. If you are interested in collaborating ping me on twitter @gammill.  It promises to be fun and interesting. **************­**************­**************­**************­***********

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). A great opportunity for more visible networking . I roughly know about MakeItWork, but tell me a bit about where you spend your time day-to-day. A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. In between it all, I'm dropping off/picking up my son, I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses.

For example, if you click on Startup , you find: => The most recent posts, announcements and web pages on the top of the page that relate to Startups. => The best (according to social signals across the network) content below that such as: Acting CTO Role in a Start-up The DNA of an A++ Team Startup Delta Force… => The keywords on the left are ordered according to their relationship to the current term. So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant

Neil Patel in SEO CSI [link] Lead by Search Engine Forensic Neil Patel,  the audience will watch and learn all the intricate details of a SEO crime lab. Now that his  startup Mahalo has gone user-gen, Jason has A LOT more time on his hands. He has already started to produce his own online weekly show “ This Week in  Startups As reported by Variety ,  a Twitter-themed television show is now under development. It’s being described as “putting ordinary people on the trail of celebrities in a revolutionary competitive format.”