Make sure you know what the size of customer you want to serve is, what the people in a company of that size do, the problems they have, the features that will resonate and the channels you’ll need to sell into and service that customer. The problem is that to win each of these deals I had to promise high service levels. Ditto. MORE >>

They describe the company as the eHarmony of careers, clothes, jobs, college, tutoring services, doctors, service companies, investments, etc. Because I was the Acting CTO for eHarmony at it's start, I quite often get introduced to people who have an idea for a startup company that is based on some kind of matching algorithm. MORE >>

We also chatted about the MIW 3Es: Extreme customer service, Extraordinary ability and Excitement about what we do and how we do it. Tags: Eric Greenspan make it work customer service mini cooper social media training Twitter It was an amazing day! The team was energized. No offense to those that wear jorts, just stop now. MORE >>

The seven minute piece went on to showcase many of our accomplishments as a company, including the awarding of Services Company of the Year in 2006 by the Tech Council of Southern California and our back to back wins of “Best of Computer Repair&# in Santa Barbara, voted on by readers of the Independent. It was an amazing day. MORE >>

So, a few years ago, we started tracking — as part of our database of deals and companies — who was servicing various high tech startups (mostly venture backed, but not exclusively). That now shows up in our Services Directory. Not ever the case here! So why do I mention this now? MORE >>