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11 Articles match "2010","Rubicon"
The Latest from the Southern California Tech Central Community
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Wednesday, March 17, 2010
8217; ” His message was that in 2010 great business can be built anywhere if there is a great team and the will to make it work.
Frank Addante has created Rubicon Project. Douglas Los Angeles. People People either love it our hate it. All All the stereotypes and caricatures are overblown. And
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Monday, March 8, 2010
Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to The firm said the new mobile offering comes from a partnership with mOcean Mobile. Financial terms of the deal with mOcean were not announced.
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Wednesday, February 24, 2010
Coffin also has invested as an angel in Billshrink, Buscape, CyberRain, Demand Media, Docstoc, Hautelook, Impact Radius, Inadco, Machinima, Mahalo, Rubicon Project, and 2tor.
...Tags: Matt Coffin , the founder of Los Angeles-based LowerMyBills and an active angel investor in Southern California, has joined venture capital firm Split Rock Partners as a Venture Advisor, the venture firm said this week. Split Rock, which is based in Minneapolis, said that Coffin will work with the firm to identify promising investment opportunities, as well as to help advise its existing portfolio
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The Best from the Southern California Tech Central Community
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Tuesday, February 16, 2010
Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Rubicon--which is backed by a health $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund--said the new software includes such features as allowing publishers to screen ads being shown on their web sites, ability to see what kinds of ads will
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Tuesday, January 12, 2010
Los Angeles-based Rubicon Project , a provider of Internet advertising optimization tools, said today that it has launched a new security offering called Rubicon Security. Rubicon Project said it is integrated automated ad tag monitoring technology from ClickFacts, in order to automatically scan all ad tags and detect any malware in those ads. Tags: rubicon project advertising publishing The firm said the new software fights "malvertising" and identifies malware within advertising networks, and stops those attacks before they reach consumers. Recently, a number of
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Friday, February 19, 2010
Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company . According to Rubicon, Allen & Company will work with the company to "exploring options for ongoing business growth initiatives" including strategic acquisitions, platform expanson, and continued international growth. The firm said along with the announcement that it will be adding ad serving, forecasting, and other functionality to its system in 2010, and that it is taking an aim at current provider of ad server technology.
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Monday, January 25, 2010
Los Angeles-based Rubicon Project , the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. Rubicon said it expects 2010 to be a "strong year" for digital advertising. Tags: rubicon project advertising publishing onlin The firm--which has been running its own series of reports on the online advertising market--attributed the increase in CPMs to holiday ad spending, as well as interesting in celebrity news topics. The firm is venture backed by $42M in funding from Clearstone
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Monday, March 8, 2010
Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to The firm said the new mobile offering comes from a partnership with mOcean Mobile. Financial terms of the deal with mOcean were not announced.
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Tuesday, February 16, 2010
For our Insights and Opinions section today, we have a post from Frank Addante , CEO and founder of Rubicon Project , which provides online ad optimization technology to publishers. Frank is a successful, serial entrepreneur, and tells about his experience growing Rubicon from a small startup to a much larger team.
I I could have never planned for Rubicon's rapid success and the I run a very different company today than I did a year ago.
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Wednesday, March 17, 2010
8217; ” His message was that in 2010 great business can be built anywhere if there is a great team and the will to make it work.
Frank Addante has created Rubicon Project. Douglas Los Angeles. People People either love it our hate it. All All the stereotypes and caricatures are overblown. And
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Friday, January 15, 2010
Thursday, January 21, 2010 -- LAVA's 7th Annual Venture Awards Dinner. 2010 LAVA Hall of Fame Inductee: Jake Winebaum; Best Exit Life Sciences: Corevalve, Inc.; Best Exit Internet Technology, Networks In Motion; Best Funding in New Media/Internet: Rubicon Project, The, HauteLook.com, Zag; Best Funding in Software/Services: OpenX Technologies, Inc. (FKA: Master of Ceremonies: Ken Rutkowski, METal International. FKA: Openads), Cornerstone OnDemand, Inc.;
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Wednesday, February 24, 2010
Coffin also has invested as an angel in Billshrink, Buscape, CyberRain, Demand Media, Docstoc, Hautelook, Impact Radius, Inadco, Machinima, Mahalo, Rubicon Project, and 2tor.
...Tags: Matt Coffin , the founder of Los Angeles-based LowerMyBills and an active angel investor in Southern California, has joined venture capital firm Split Rock Partners as a Venture Advisor, the venture firm said this week. Split Rock, which is based in Minneapolis, said that Coffin will work with the firm to identify promising investment opportunities, as well as to help advise its existing portfolio
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Monday, January 25, 2010
billion under management, and has investments in such firms here as Rubicon Project and Inphi .
...Tags: Bay area venture capital firm Mayfield Fund appears to be eyeing more investments in the Los Angeles area, with the addition of Sean Moriarty , the former CEO of Ticketmaster, as an Entrepreneur-in-Residence at the firm. According to Mayfield, it added Sean Moriarty--along with Neopath Networks Rajeev Chawla--as an EIR at the firm, specifically to evaluate companies in the consumer, e-commerce and new mobile applications area.
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