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Thursday, February 12, 2009
Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google--which pulled the plug on its newspaper advertising efforts on January 20th--said the move came because the radio advertising efforts did not have "the impact we hoped for." Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006. That deal--which was worth $102M in cash plus up to $1.1
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Monday, September 22, 2008
Found this via Ben Kuo - The math behind Internet advertising businesses The advertising equivalence principle? It’s a non-trivial feat to develop a $100MM annual revenue business through online advertising. Great point that you would have to have massive traffic, highly valued traffic, or some other factor involved in order to build a $100MM business which is normally the hurdle used as part of investment decision So if we assume that a $1 CPM is about right and figure out what audience is required to build a $100MM annual revenue business, we find out that we need 8.33
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Sunday, February 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.
At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When By now we all know that
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Sunday, June 10, 2007
My apologies for not doing a posting sooner, I have been "communication challenged" due to an office move for the Rubicon Project. Most would agree that moving is always a big distraction. So, I've decided to do a post about setting up an office space and all the things that go into the decision making process: what's the right size?
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Monday, July 30, 2007
My team is sure to crack a smirk every time someone asks me what our timeline is. They smirk because they know exactly how I’m going to respond. I say, “we like to go fast, but we don’t hurry�. A startup company’s strengths are centered in its abilities to move quickly and be agile.
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Tuesday, April 21, 2009
Los Angeles-based the Rubicon Project , a provider of Internet advertising optimization software and services, announced today that it has rolled out a new product which will automate the buying of online ad inventory. According to Rubicon, the new Rubicon OnDemand product will help advertising buyers precisely target audiences across its inventory. The new Rubicon operates a service which helps websites optimize the best ad networks to use on their sites, to maximize their ad inventory. READ MORE>>
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Friday, January 16, 2009
Optimization is one solution to cutting costs that will virtually guarantee a return on your advertising investment if executed properly. If you are a savvy agency, advertiser or publisher and you are not using a platform or service to optimize your paid search, display and landing pages, you are getting behind the curve. Advertisers are demanding accountability and performance in this economic downturn and are increasingly moving toward Media optimization is starting to become a headline buzz word in 2009 as the recession drags into the near year. Why, because it hedges some
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Sunday, November 22, 2009
The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important.
People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I know that advertising is important to inform consumers I just read well written pieces on the topic by Ross Kimbarovsky , Robert Scoble , Paul Carr and the NY Times . I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly .
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Wednesday, March 18, 2009
Should the blame be directed at advertisers and their agencies or should the blame be directed at the publishers themselves? I believe there is still a huge online publisher problem that has been perpetuated by big media's continued dependence on brand advertisers and phony Nielsen TV audience measurement platforms. During economic growth cycles advertising terms are dictated by big media publishers who sell impressions and scarcity. What I continue to hear the same excuses over and over from start-up online video publishers about their failure to generate sufficient CPMs (Avg. $.25
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Monday, February 1, 2010
West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. According to Citysearch, the new content and advertising network aggregates advertisers from a number of partners, enhances that content, and distributes that through partner web sites. CitySearch said it has quietly been working on the network for the last READ MORE>>
...Tags: Tags: citysearch online advertising local network citygri
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