Hulu Book Advertising - Southern California Tech Central

BOTH SIDES OF THE TABLE NOVEMBER 8, 2010 Why Hulu is the OPEC of Online Video The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. MORE >>	BOTH SIDES OF THE TABLE NOVEMBER 22, 2009 The Case for In-Stream Advertising The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil. Why not? MORE >>	RECENT POSTS JUNE 6, 2012 \| BOTH SIDES OF THE TABLE The Power of Torso TV (Why Media is Racing to the Middle) JANUARY 17, 2011 \| BOTH SIDES OF THE TABLE How I Use Visualization to Drive Creativity NOVEMBER 24, 2010 \| LALAWAG Lalawag’s Guide To Apple’s Newest Releases NOVEMBER 8, 2010 \| BOTH SIDES OF THE TABLE Why Hulu is the OPEC of Online Video JUNE 12, 2010 \| BOTH SIDES OF THE TABLE This Week in VC with Mo Koyfman of Spark Capital NOVEMBER 22, 2009 \| BOTH SIDES OF THE TABLE The Case for In-Stream Advertising
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BOTH SIDES OF THE TABLE JUNE 6, 2012 The Power of Torso TV (Why Media is Racing to the Middle) Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. The book profiles markets like those for books. Now as an author you can actually publish and be able to sell only a thousand books. Why is that? The Torso. MORE >>	BOTH SIDES OF THE TABLE JANUARY 17, 2011 How I Use Visualization to Drive Creativity One of the books that first made me aware of the “creative brain&# was “ Drawing on the Right Side of the Brain &# by Betty Edwards. MORE >>	BOTH SIDES OF THE TABLE OCTOBER 29, 2009 Is it a Good Idea to Have Ads in Tweets? Advertising has driven the majority of Internet innovation. So what do we mean by in-stream advertising? Advertising is great. MORE >>	LALAWAG NOVEMBER 24, 2010 Lalawag’s Guide To Apple’s Newest Releases We’ve given it a whirl and can say it works as easily as advertised. Only one of those fun facts was shown at the presentation.). Maybe. MORE >>
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BOTH SIDES OF THE TABLE | SATURDAY, JUNE 12, 2010
This Week in VC with Mo Koyfman of Spark Capital

Online video: is Hulu’s inventory really “sold out” as they often claim? BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Online text book rental service. MORE >>

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JASON NAZAR'S BLOG | THURSDAY, JUNE 18, 2009
How to Save MySpace

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Work with the studios to have premium Hulu-ish content prominently branded and for sale. I wouldn’t bet against MySpace. MySpace = Yahoo2.0: MORE >>

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