Tags: square1 the rubicon project clearstone internet advertisin OK, I know I haven't posted in a while but, I'm hoping I can make it up to you with a change that I am making in the style of this blog. (By By the way, thank you to all of you that I have sent emails letting me know that you miss my regular posts, it keeps me motivated to keep writing.) The reason that I haven't

OK, I know I haven't posted in a while but, I'm hoping I can make it up to you with a change that I am making in the style of this blog. (By By the way, thank you to all of you that I have sent emails letting me know that you miss my regular posts, it keeps me motivated to keep writing.) The reason that I haven't posted in a while is because we're preparing to finally start talking about what w

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia. Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers, across the 20,000 premium websites that Rubicon is enabling. Rubicon Project provides online Internet advertising Katz 360 Sales, the digital sales arm of Katz Media Group--which itself is a subsidiary of Clear Channel Communications--provides sales and marketing services to the broadcast industry, particularly for radio and television firms.

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Rubicon, which is backed by Clearstone Ventures, Mayfield, and IDG Ventures, publishes its market report every quarter, examining the online advertising industry. Other tidbits from the report: CPMS for dating sites dropped by more than 40 percent in the quarter, but were up by 50 percent in the Young Adult category; interest in the Presidential election drove a huge increase in pageviews on news sites during the quarter; and entertainment focus sites saw a huge increase in inventory, with a corresponding drop in CPMS, by more than 15 percent.

The firm--which has been running its own series of reports on the online advertising market--attributed the increase in CPMs to holiday ad spending, as well as interesting in celebrity news topics. Rubicon said it expects 2010 to be a "strong year" for digital advertising. The firm is venture backed by $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Los Angeles-based Rubicon Project , the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. READ

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. The firm is backed by $42M in funding from Clearstone Ventures, Mayfield, IDG Venturs, According to the firm, it served up more than 350 billion ads through its platform this year. The firm did not disclose any financial, but said it now has 150 employees.

Rubicon--which is backed by a health $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund--said the new software includes such features as allowing publishers to screen ads being shown on their web sites, ability to see what kinds of ads will show on their sites depending on which countries web visitors are visiting from, and more. Tags: rubicon project advertising publishin Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information.

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon Project develops technology used to optimize advertising revenues for web publishers. The firm is venture backed by Mayfield Fund, Clearstone Venture Partners and IDG Ventures. READ MOR Rubicon said that it has hired Mark Douglas as Vice President of Engineering, and Seizo Welch as Vice President of Finance. Douglas joins the firm from eHarmony, where he was the firm's Vice President of Technology.

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Rubicon's technology selects the best performing advertising network for a publisher, automatically switching ad displays to the network which provides the highest CPM to a publisher. The firm, which pulls pricing data from publishers and ad networks using its service, said that it is seeing ad pricing jumps as big as 270% among music sites. Overall, the firm reported