Los Angeles-based Spot Runner has laid off 115 employees, as part of a new strategic plan, a spokeperson for the firm confirmed Monday. Spot Runner provides online services that help place television advertising, and is venture backed by Daily Mail and General Trust (DMGT), Grupo Televisa, Legg Mason Capital Management, and Groupe Arnault/LVMH, along with Allen & Company, Battery Ventures, Capital Research and Management, CBS, Index Ventures, The Interpublic Group, Tudor Investment Corporation and WPP. According to Spot Runner, the 115 represents about 30 percent of the company.

Los Angeles- and San Diego-based Veoh (www.veoh.com), an online video sharing site, has laid off 20 people, or roughly 18-20 percent of the firm's employees. spokesperson for Veoh told socalTECH that the changes affected every group in the firm, and was because the firm wanted to make smart choices early on in the game given a possible internet advertising slowdown. Veoh said that the firm, although doing A The layoffs occurred yesterday, when employees were notified of the move.

Los Angeles-based Oversee.net is not immune to the stormy economy, and told socalTECH Thursday that is cutting 18 percent of the firm's workforce, or a total of 38 people, including some managers. Kupietzky discussed the moves with us, saying that the firm is already seeing some drop in advertising CPMs, and the firm decided to "get to the right size" so they could compete effectively during the coming year. "We The firm said it made the moves, because it expects a "very difficult economic environment" in 2009. Jeff Kupietzky, the firm's President, said that the firm

I used to live in Los Angeles, so we'll experiment by clicking on Los Angeles. did puppet shows for children’s birthday parties and I advertised in the classifieds and I’d have to have my mom drive me to my gigs ‘cause I wasn’t old enough to drive of course. It’s your job to layoff people if you need to or fire people if you need to The Harvard Business School Case Study on Heidi Roizen talks about the dinner parties she hosts for tech leaders like her personal friend, Bill Gates, and how people skills helped her build one of the most admired careers in Silicon Valley.

Despite the thousands of layoffs and the likelihood of the state being broke , the bright side of everything is that it just means there’s a lot more people bored and online ready to try your startup. Allen Stern of CenterNetworks points out the real loser here is Federated Media and their diminishing grasp on advertising networks. - If you are Rebecca McQuigg The morning’s fresh and it’s a start of a great week! Some important stuff around the corners of the web: - Morgan Webb — the perky producer and star that moonlights as a model and Michael