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285 Articles match "Advertising","Marketing"
The Latest from the Southern California Tech Central Community
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Thursday, March 18, 2010
I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. More Visible Networking? this time with Vince Thompson. You’ve got a REALLY diverse background.
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Wednesday, March 17, 2010
Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms have joined their brands under parent firm Evolve Media . Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm. The firm said that Evolve Media has over 250 employees, and reaches over 300 million monthly uniques across its web sites.
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Wednesday, March 17, 2010
Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms are in a four-way merger, and have become Evolve Media . Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm. Financial details of the transaction were not disclosed. The firm said that Evolve Media has over 250
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The Best from the Southern California Tech Central Community
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Friday, August 7, 2009
Gideon Shalwick is an online video marketing entrepreneur and teacher. Gideon and I talked about several approaches to marketing online, but when I asked him about his most successful method, he said, “join up with someone else who already has a list that they built up throughout the years. 8220;So I found that is a really ineffective way of advertising my stuff, because people want to get a lot of free stuff on the Internet. In a world where everyone assumes that content must be free online, how is Gideon Shalwick getting customers to whip out their credit cards to buy his online classes?!
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Saturday, August 15, 2009
Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process.
With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important.
The marketing communications function (commonly called "marcom") has many communications Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very
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Sunday, February 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic” search results in the search engine. My
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Thursday, February 12, 2009
Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google--which pulled the plug on its newspaper advertising efforts on January 20th--said the move came because the radio advertising efforts did not have "the impact we hoped for." Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006. That deal--which was worth $102M in cash plus up to $1.1
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Wednesday, February 17, 2010
But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products.
8221; It was typical Marc Benioff marketing hyperbole but it was very effective.
So I greeted Apple’s entry into the market with great excitement. ”Finally the hegemony is broken! Ding Absolute Power Corrupts, Absolutely
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Friday, May 29, 2009
The FULL Affiliate Marketing Program
Video EXCERPTS on Affiliate Marketing
Lisa Riolo is a marketing and business consultant . Affiliate marketing basics
Back when I ran Bradford & Reed , Commission Junction, a leading affiliate network, put me on their homepage and talked me up as the guy they paid $1 million in annual commissions. Then Lisa Riolo, who was in charge of bringing in revenue at CJ, invited me to Commission Junction University to teach how I did it.
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Friday, May 29, 2009
The FULL Affiliate Marketing Program
Video EXCERPTS on Affiliate Marketing
Lisa Riolo is a marketing and business consultant . Affiliate marketing basics
Back when I ran Bradford & Reed , Commission Junction, a leading affiliate network, put me on their homepage and talked me up as the guy they paid $1 million in annual commissions. Then Lisa Riolo, who was in charge of bringing in revenue at CJ, invited me to Commission Junction University to teach how I did it.
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Sunday, November 22, 2009
The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important.
People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I know that advertising is important to inform consumers I just read well written pieces on the topic by Ross Kimbarovsky , Robert Scoble , Paul Carr and the NY Times . I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly .
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Thursday, October 29, 2009
Advertising has driven the majority of Internet innovation
My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising” company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream” and on Twitter is a good thing or a bad thing. We’re clearly in the early stages on Twitter monetization but let me offer some views on why we find Ad.ly so compelling (other than the fact that the CEO Sean Rad is a great young technology leader
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Friday, May 29, 2009
The FULL Affiliate Marketing Program
( Video EXCERPTS on Affiliate Marketing
Lisa Riolo is a marketing and business consultant . Affiliate marketing basics
Back when I ran Bradford & Reed , Commission Junction, a leading affiliate network, put me on their homepage and talked me up as the guy they paid $1 million in annual commissions. Then Lisa Riolo, who was in charge of bringing in revenue at CJ, invited me to Commission Junction University to teach how I did it.
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