When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable.  One One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing.  When By now we all know that

San Diego-based DivX said Thursday that it has filed a lawsuit against Yahoo! for breach of contract, after Yahoo notified the firm that it intends to breach its two-year advertising services agreement with DivX. DivX said that Yahoo has informed the firm that it will discontinue making payments required under an agreement with the firm. As a result of the change, DivX also said it has made a revision to its revenue and earnings estimate for the year, reducing its estimated revenue range from $90 to $92M, down from an estimate $95 to $97M. The lawsuit was filed in the California

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations. Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft. The two specifically said, in an oblique reference to Google, that the move would provide an alternative to advertisers, so that they no longer to have "rely on one company that dominates more than 70 percent of all search."

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. Tags: bradford joanne yahoo executive media deman Revenue and Market Development, as its Chief Revenue Officer. Bradford reports to Rosenblatt.

Newport Beach-based patent licensing firm Acacia Research Corporation has scored a major patent lawsuit win, this time against Yahoo! , According to Acacia Research, its subsidiary, Creative Internet Advertising Corporation, has received $12.4M Acacia also said that it has been awarded a royalty rate on all Yahoo IMVironment sales of 23%. the firm announced this morning. in a final judgment for willful infringement of the firm's patents.

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? Top officers of some of the leading social media websites and tools (including Facebook, MySpace and Yammer) will be on the Panel, and there will be panelists from the worlds of media sharing platforms Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities.

Los Angeles-based online advertising firm Panache said today that it has named Cheryl Kellond as its new Executive Vice President. Panache said that Kellond joins the firm from Yahoo, where she was Vice President of Advertiser Product Marketing. Panache is a provider of online advertising products focused on premium video publishers. Kellond has also served at Adobe. READ MORE>> ...Tags:

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm said its new offering, ReachDisplay, will help local advertisers place online visual display ads on multiple web sites. The service ReachLocal helps local businesses--who otherwise would not have the knowledge or time--to place ads on online ad programs such as Google's AdWords and Yahoo. The firm is backed by $67.9M

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter. magnify360 said its new Google Cost Optimizer automatically synchronizes with AdWords accounts, and provides campaign performance metrics to users about return on investment in individual keywords, cost per click, conversion rates, and other information. Among features of the new tool are

company that relies on advertising for revenue make sure you hire and partner with the right investors. There are over 300+ advertising networks with very little differentiation in a very complicated online advertising world. entrepreneurs and investors (including most VC's) rely on qualified advertising executives with relevant domain expertise. Before you take an investment to start your Web 2.0 Here is some vernacular you or someone on your team should clearly understand: CPM, CPA, CPL, CPC, Intext, Run of Network, Fixed Rate, Affiliates, Contextual, Remnant,