And the same thing for MySpace... The so we started doing different types distributions deals and started focusing on distribution deals with bigger brands like AOL or Facebook or MySpace. Andrew: Was MySpace the breakthrough deal? So we kind of earned our way there but we always have a strong thesis on this we spent allot of Early in his career, Craig Donato worked for Excite, a pioneering search engine. When I asked him, "Why do you think Excite didn’t beat Yahoo?"