'This article originally appeared on Inc.com. Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. We called our methodology PUCCKA. Compelling Event. MORE >>

'Paul Silva. Paul sent me an email: As you may know, I recently became president of Click Workspace , a coworking and startup incubation facility in Northampton, MA. For those unfamiliar with coworking, it is a shared office space solution optimized for founders and freelancers. Why am I telling you? So I called him. MORE >>

'Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>. MORE >>

'As an industry, we’re confusing the market, because we’re constantly creating new terms and acronyms. RTB, DSP, SSP, DMP, programmatic premium, programmatic guaranteed. The simple trend is automation. Advertising is becoming automated, just like other markets. The Automated Advertising Industry MORE >>

'I have a motto in business and life, “give before you get.” ” It’s a philosophy, really. And it applies to business relationships & networking as much as it does to remuneration in the workplace. It seems we live in an era of “ask.” ” I see it on Twitter. Lots of asking. see it on email even more. MORE >>