I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Ba The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering.

As a follow-up to my last post on Meetups SEO / SEM , I was just booted from the group and any of my comments about issues I had with the way the group was handled along with my negative vote about the event were deleted from the group. It makes me wonder if Meetup is actually encouraging this kind of thin

Marketing Trend #7: Increased use of search engine marketing (SEM) techniques, such as pay-per-click and other trackable paid marketing techniques. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009.

all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Customer Acquisition – social media, SEO, SEM, etc Economies of Scale – not as big a barrier in web world Investment – little to none required to get started Pricing – free or freemium makes trial simple Distribution – syndication and APIs make partnering easier IP – in general the battle has been over users and less on IP many more (please comment below) On one hand, it is nice that all of these appear to be lowering, but remember that all

Customer Acquisition – social media, SEO, SEM, etc I’ve been mulling over a new series* of posts that I’ve been wanting to create for sometime.  Lately I find myself now very crisply focusing on the issue of STRATEGY.  I love strategy - not in the McKinsey sort of way (all though I have tons of respect for those guys), but in a real-time iterative way. 

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.  “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker

This is pretty primitive - The technology in Adapt SEM is much superior, but then you can’t download it for free and incorporate it in your browser… Some additional notes from my talk at the October meeting of CTO Forum L.A. First, anyone interested in processing the web with intelligence should read Programming Collective Intelligence (Amazon price info, etc.,

Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness.  What do Warren Buffet, Martin Luther King, John Wayne, Walt Disney, Harry Truman and Wayne Gretzky all have in common? In addition to all of them reaching the pinnacle of their chosen professions, they also all started their careers performing the same job.

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic” search results in the search engine.  My One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing.  When When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable.  One

According to the company, which provides search engine optimization (SEO), search engine marketing (SEM), and other related online marketing services, it had revenue growth of 37% in 2009, and hired more than 40 additional employees. Santa Monica-based The Search Agency joins a number of privately held, Southern California firms this week reporting strong growth in 2009. The firm said the growth came as a result of increasing demand for the firm's online marketing services.