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Santa Monica-based Zag has finally revealed the total invested in its latest, strategic round of funding, saying Thursday that it raised $37.4M. USAA is an affinity group which is using Zag's automotive configuration software and services. Zag also provides online car buying software for a number of AAA motor clubs, Overstock.com, Capital One Auto Finance, American Express, and Administaff. The round came from USAA, and included Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners. The firm's venture round had earlier been reported to be worth

Santa Monica-based Zag , which has developed an automobile configuration and buying service for affinity organizations like credit unions and automobile organizations, has a funding round of undisclosed size. spokesperson for Zag told socalTECH that a round had closed, but would not confirm the investors or details of the round, saying that earlier disclosures by TechCrunch were incorrect. A Apparently, the company was a victim of TechCrunch's Arrington's crusade against PR embargoes, and disclosed the funding based on preliminary discussions with the firm.

Santa Monica-based Zag , which has developed an automobile configuration and buying service for affinity organizations like credit unions and automobile organizations, has raised around $32.4M spokesperson for Zag told socalTECH that a round had closed, but would not confirm the investors or details of the round. The spokesperson for Zag said that the firm is "not quite ready to in a funding round. A

Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. The firm said it has scored Series A funding from Zag, Anthem Venture Partners, Global Retail Partners, Capricorn, Capital One Auto Finance, ARcturus Capital, Scott Painter, and co-founder Tom Taira. All According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars. Painter was most recently CEO of Zag, Taira was Chief Strategy Officer

Los Angeles-based Zag , the online car buying software firm headed by former CarsDirect CEO Scott Painter, has scored an investment from financial services firm USAA , USAA disclosed Thursday. According to USAA, it is taking an equity position in Zag, which is also providing the firm with its car buying services. Zag develops technology which allows members of groups like USAA to USAA did not provide financial details behind the investment. USAA has been offering Zag's services to its members since 2007.

According to Zag, the firm will provide a turnkey, fully integrated auto buying program for the site, which will offer resources to research and compare vehicles, read AAA editorial reviews, and configure and purchase vehicles. Zag provides the technology to power affiliate car buying services, allowing members of associations like the AAA to get fully configured, exact quotes on new cars at pre-negotiated prices. Santa Monica-based Zag.com , the online car buying software firm headed by Scott Painter, announced this morning that it has inked a deal with the AAA, to power a new service called AAA Automaker.

Zag's technology provides a level of customization and detail on "fleet" style, pre-negotiated sales of autos, down to the accessory level; the firm has deals with USAA, Capital One, Overstock.com, AAA groups, and others to provide its service. Zag has received funding from USAA, Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners. Santa Monica-based Zag.com , the online auto buying technology firm headed by Scott Painter, said Wednesday that the firm has sold its 50,000th car through its online auto-buying affinity programs. The firm, which develops

Santa Monica-based Zag, which is developing software for auto buying programs, has signed on another AAA group as a customer. According to Zag, AAA Mid-Atlantic has just unveiled a auto buying program which is powered by the firm's software. Zag has developed a software product which allows users to fully configure and price cars for car buying programs and affinity groups; the firm's software is already being used by a number of other AAA clubs. Financial impact of the latest AAA win was not disclosed, however Zag said that AAA Mid-Atlantic is the fifth largest AAA-affiliated club in the nation, and has 3.8

Santa Monica-based Zag, a venture-backed developer of online car buying software, said this morning that it has made a Zag said it has promoted Bernie Brenner to Executive Vice President in charge of the firm's consumer initiatives, named David Pributsky as VP of Partner development. Brenner has served at 1-800-CARSEARCH, PromiseMark, and CARFAX; Pributsky joined Zag in 2006 and served at eVox Productions and Malldecker Media; Easterby was most recently a number of hires and a promotion.