I'm happy to announce the launch of the Los Angeles Tech Content Community . This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology. To be clear Los Angeles Tech is a jump off point. The content comes from other places.

Last month we Launched Los Angeles Tech and in the announcement we provide the Hot List for the first half of January 2009. When I drill down on that term, you can see why with posts like: Hollis-Eden Pharmaceuticals Lops A Third Of Company THQ Lays Off 100 Employees, Closes San Diego Office Citrix Cuts 10 Percent; Santa Barbara Hit And it's also interesting to see what geographies are being associated with "Layoffs" more often than others: Layoffs Woodland Hills Layoffs San Diego Layoffs Santa Monica Layoffs Los Angeles I guess this is a sign

Visitors to our web site are most likely familiar with our Insights and Opinions section, where we share advice, opinions, insights, and more from our readers. Docstoc's Jason Nazar gives a primer on The 7 Ways to Get Traffic On The Web . Frank Peters , of the Frank Peters Show, talks with Clearstone Ventures' Jim Armstrong about Trouble in Venture Capital . Mixergy's The latest contributions: Docstoc's Mixergy's Andrew Warner --who organizes the Lunch 2.0

Last week I hosted a panel of Los Angeles Venture Capitalists with Jim Armstrong (Clearstone Ventures), Mark Suster (GRP), David Travers (Rustic Canyon), and Brian Garrett (Crosscut Ventures). If you’re about to start a web based business, consider building websites or applications that aren’t going to need a lot of capital before they start making money. There has been a lot of conjecture about how the Venture community will respond to the economic downturn. My personal opinion is that its going to be bad, really bad.

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Rubicon's certified inventory program rates publishers' sites for safety, quality, and other factors, so that advertisers can better target their ads to the most appropriate web sites. According to Rubicon, it is integrating AdSafe's proprietary content analysis technology to help provide more advanced brand protection for its advertisers.

Los Angeles-based Rubicon Project announced today that the firm has expanded into the UK, and hired on Jay Stevens as Vice President and General Manager, International. Rubicon, which provides online advertising optimization for web publishers, said that Stevens joins form MySpace, where he was SVP of Audience and also VP of MySpace's European operations. Rubicon is venture backed by Clearstone As part of the hire, Rubicon said it has opened up a new office in London. Stevens has also previously served at Silverpop.

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon Project develops technology used to optimize advertising revenues for web publishers. The firm is venture backed by Mayfield Fund, Clearstone Venture Partners and IDG Ventures. READ MOR Rubicon said that it has hired Mark Douglas as Vice President of Engineering, and Seizo Welch as Vice President of Finance. Douglas joins the firm from eHarmony, where he was the firm's Vice President of Technology.

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Rubicon--which is backed by a health $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund--said the new software includes such features as allowing publishers to screen ads being shown on their web sites, ability to see what

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon, which is venture backed by Clearstone Venture Partners, IDG Ventures, and Mayfield, said that it has hired on Josh Wexler as Director of Strategic Publisher Acquisition, who will head up its New York offices. Rubicon Project offers helps web publishers optimize their advertising The new location is in addition to the company's existing offices in Los Angeles and San Francisco. Wexler joins the firm from

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to Rubicon's web product. Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, and Peacock Equity Fund. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions.