At least six, Southern California companies -- Nimble , ParkMe , Quarterly , Beachmint , Chromatik , and Dollar Shave Club -- have been named as one of Entrepreneur Magazine's 100 Brilliant Companies list today, a healthy share of the publication's annual look at the best ideas, hottest industries, and innovators. READ MORE>>. MORE >>

Santa Monica-based BeachMint , the celebrity and social e-commerce company run by Josh Berman and Diego Berdakin, said last night that it has launched the next in its line of celebrity-focused businesses, BeautyMint. beachmint beautymint jessica simpson celebrity ecommerce social commerce products beautyREAD MORE>>. MORE >>

Edmunds is tapping Group Commerce Inc. The company is starting the program in the Miami-Fort Lauderdale area, and said it will be adding more markets later this summer. edmunds daily deals ecommerce automotive auto deal social commercefor the social buying technology behind the service. READ MORE>>. MORE >>

Santa Monica-based e-commerce site The Honest Company has launched an iOS application, which run on the iPhone, iPad, and iPod touch. The Honest Company is the celebrity driven, subscription startup which offers up nontoxic, eco-friendly baby and kids products, including everything from diapers to home cleaning. READ MORE>>. MORE >>

Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research). It seems only a handful of tech companies have dared to embark on this new consumer shift and the marketplace seems wary. MORE >>