914 Articles match "Companies","Marketing"

The Latest from the Southern California Tech Central Community

Friday, March 12, 2010
Backing Southern California's next great technology companies. Silicon Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. The Custom Insurance Programs for Technology Companies Deloitte It's time again for us to thanks all of our sponsors, who make our coverage of Southern California's technology industry possible. Please let them know how much you appreciate their support of socalTECH!
 
Thursday, March 11, 2010
Fail fast = quit and give up easy = spaghetti against the wall = no clear strategy going into your business = no ability / willingness to try and pivot as market conditions change = easy way out = today’s management mantra that will be laughed at in 10 years.  Who 8220;So you think it’s better to plan and build for years without testing it on the market and then make a big splash release and hope for the best?” Yesterday I wrote a post about how much capital your startup should raise .  In In that post I was talking about how it is a bad strategy to be underfunded.  In
 
Thursday, March 11, 2010
Lake Forest-based hard drive maker WD is targeting the portable media player and camcorder market with a new product, the company said Wednesday. According to WD, it has rolled out its My Passport AV line of portable media drives, which are specifically designed for digital media enthusiasts. WD said the new drives are designed to meet the requirements of video streaming, storage, and playback, and is also formatted for out-of-the-box compatibility wit consumer electronics devices.
 

The Best from the Southern California Tech Central Community

UserVoice lets companies harness their users’ feedback. (This We do a lot of guerrilla marketing, jumping into the trenches and Twittering the heck out of ideas. Do you have any online guerrilla marketing techniques? Tags: marketin Are you using Twitter to get new evangelize your startup? Here’s an edited excerpt of Marcus Nelson, co-founder of UserVoice , talking about how he uses Twitter to get new customers by being helpful.
While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . Most people don’t know Chance. But spend a few minutes with Chance and you’ll see that he’s refined a system for dependably launching online products — profitably.
While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . Most people don’t know Chance. But spend a few minutes with Chance and you’ll see that he’s refined a system for dependably launching online products — profitably.
know several Mixergy listeners who are using quizzes to make their companies go viral. What do you think of quizzes as a marketing tactic? ...Tags: Tags: Marketin In the chart above you can see how LOLquiz.com — a site that’s less than a month old — is becoming more talked about on twitter than the iPhone. What’s LOLQuiz?
While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease
Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") has many communications Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very
This time I called Shoemoney at his office and he spent about an hour teaching some of the online marketing techniques that earned him the famous check from Google , how he tests business ideas cheaply before deciding whether to add them to his collection , and why readers are more passionate about his blog than the “professional” blogs that people try to write. Something that we do very well is target local markets. The first time I interviewed Jeremy “Shoemoney” Schoemaker was at Blog World, and I could only talk to him for a couple of minutes because there was a constant swarm of people around asking him for advice.
The first company he founded failed, but now Darrin Clement is running a multi-million dollar mapping business that he founded and bootstrapped. How did he go from having to close down his previous company to winning so many customers at this one? His first big leap into entrepreneurship was launching Optiwave, a fiber optic consulting company. The simple answer is he learned to sell. This program will show you how he did that and what YOU can learn from his experience.
But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects.  In 8221;  It was typical Marc Benioff marketing hyperbole but it was very effective. Absolute Power Corrupts, Absolutely I
He’s currently the co-founder of two online companies that help web sites measure and improve user experience, Crazy Egg and KISSmetrics . 8221; And he sent it out to quite a few VC’s, and what endedup happening is those VC’s mass emailed all their portfolio companies, saying “go hire Neil.” Tags: marketing promotio I’ve gotten dozens of requests for this interview from people who know Neil Patel’s reputation for growing traffic online. Neil, built his reputation as a consultant who could deliver measurable traffic growth to