931 Articles match "Company","Marketing"

The Latest from the Southern California Tech Central Community

Sunday, March 21, 2010
Large companies can be strange sometimes.  As As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting.  Plus, I’ve observed the following scenario in both of my companies and in countless others I’ve advised or invested in: - This is part of my ongoing series on Startup Advice Plus, we’re all allured by the false sense that our contract with BigCo is going to “make us” because once they start
 
Friday, March 19, 2010
Reza Bundy , the founder of Venice-based Mota Motors , looks to be a major beneficiary of an IPO -- not of his current firm, but of his prior company, Iron Planet . In papers filed Thursday evening by Iron Planet, the Pleasanton-based firm said it is looking to raise up to $92M in an IPO on the NASDAQ Global Market. Bundy founded Iron Planet, which is venture backed by Accel Partners, Kleiner Perkins Caufield & Byers, as well as Caterpillar and Komatsu America. In those filings, Iron Planet indicates that Bundy still owns 9.37
 
Friday, March 19, 2010
The offering was managed by Needham & Company and Roth Capital Partners LLC. Netlist said the additional capital will be used for marketing, research and development, working capital, and other corporate purposes. ...Tags: Irvine-based Netlist , a publicly held manufacturer of memory subsystems, is looking to raised approximately $14.38M in a public offering of 3,995,000 shares of its common shares, at approximately $3.85 per share.
 

The Best from the Southern California Tech Central Community

UserVoice lets companies harness their users’ feedback. (This We do a lot of guerrilla marketing, jumping into the trenches and Twittering the heck out of ideas. Do you have any online guerrilla marketing techniques? Tags: marketin Are you using Twitter to get new evangelize your startup? Here’s an edited excerpt of Marcus Nelson, co-founder of UserVoice , talking about how he uses Twitter to get new customers by being helpful.
While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . Most people don’t know Chance. But spend a few minutes with Chance and you’ll see that he’s refined a system for dependably launching online products — profitably.
While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . Most people don’t know Chance. But spend a few minutes with Chance and you’ll see that he’s refined a system for dependably launching online products — profitably.
know several Mixergy listeners who are using quizzes to make their companies go viral. What do you think of quizzes as a marketing tactic? ...Tags: Tags: Marketin In the chart above you can see how LOLquiz.com — a site that’s less than a month old — is becoming more talked about on twitter than the iPhone. What’s LOLQuiz?
While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease
Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") has many communications Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very
This time I called Shoemoney at his office and he spent about an hour teaching some of the online marketing techniques that earned him the famous check from Google , how he tests business ideas cheaply before deciding whether to add them to his collection , and why readers are more passionate about his blog than the “professional” blogs that people try to write. Something that we do very well is target local markets. The first time I interviewed Jeremy “Shoemoney” Schoemaker was at Blog World, and I could only talk to him for a couple of minutes because there was a constant swarm of people around asking him for advice.
The first company he founded failed, but now Darrin Clement is running a multi-million dollar mapping business that he founded and bootstrapped. How did he go from having to close down his previous company to winning so many customers at this one? His first big leap into entrepreneurship was launching Optiwave, a fiber optic consulting company. The simple answer is he learned to sell. This program will show you how he did that and what YOU can learn from his experience.
But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects.  In 8221;  It was typical Marc Benioff marketing hyperbole but it was very effective. Absolute Power Corrupts, Absolutely I
He’s currently the co-founder of two online companies that help web sites measure and improve user experience, Crazy Egg and KISSmetrics . 8221; And he sent it out to quite a few VC’s, and what endedup happening is those VC’s mass emailed all their portfolio companies, saying “go hire Neil.” Tags: marketing promotio I’ve gotten dozens of requests for this interview from people who know Neil Patel’s reputation for growing traffic online. Neil, built his reputation as a consultant who could deliver measurable traffic growth to