The first few weeks of starting my newest company (Startup 6.0: the Rubicon Project) have reminded me of how critical it is to have the right team. It has reaffirmed every thought I have ever had about my philosophy that great companies are built by great people. To I have been absolutely amazed by what an A++ team can produce in short periods of time. To

actually, none of us were even looking to start a company in the first place. I'm just amazed by how fast this company has grown... Immediately I can't believe it's been a year. When Craig, Julie and Duc and I got together a year ago we didn't have a business plan, we didn't have goals... So, today, on our first birthday, I ask myself where did this all come from?

Los Angeles-based Rubicon Project , which provides Internet advertising optimization services to publishers, announced today that it has raised $9M more. Rubicon said the new funding will go towards strategic acquisitoins and international expansion. The new funding brings the company's total raised to $42M. The Series C funding was led by the GE/NBCU Peakcock Equity Fund, and also included Clearstone Venture partners and Mayfield Fund. READ MORE>> ...Tags:

Rubicon wants to send two lucky students to Twiistup! Nicole Jordan , Director of Integrated Communications for Rubicon, loves helping others and decided to create two Twiistup “scholarships” for budding entrepreneurs to be able to attend the one of a kind event. They will have the chance to network with some of the biggest names in tech and meet with heads of companies that are actively looking for interns and seeking out potential job candidates. The idea behind the scholarship, is to give young college students the chance to connect with the leaders in the Business community.

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers, across the 20,000 premium websites that Rubicon is enabling. Rubicon Project provides online Internet Katz 360 Sales, the digital sales arm of Katz Media Group--which itself is a subsidiary of Clear Channel Communications--provides sales and marketing services to the broadcast industry, particularly for radio and television firms.

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for Katz 360 Sales, the digital sales arm of Katz Media Group--which itself is a subsidiary of Clear Channel Communications--provides sales and marketing services to the broadcast industry, particularly for radio and television firms.

Well known local PR director Nicole Jordan is leaving her post at Rubicon Project, a mega-funded advertising optimization company. At the end of January I’ll be leaving the Rubicon Project.  It’s It’s been an amazing 2 1/2 years but the Rubicon Project is now a well-oiled PR and marketing machine and I want to turn my focus back to start-ups that need help getting the attention and marketing resources they deserve. She reveals some of the details in an email sent out just moments ago: Showing her PR savvy till the end, Nicole releases this news on a Friday evening when

Los Angeles-based Rubicon Project , the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publishers in the U.S. The company's publishing customers include MediaNews, Gannett, and Freedom Interactive, among others. The firm said it has optimized more than 18 billion impressions for 150 "Premium News" category publishers using its products. Rubicon said that the Premium News category is one of the firm's largest growing areas.

OK, as I eluded to in my previous post, I have decided to take the plunge, yet again, and start another company. This one is so new, we don't even have an official company name, yet. So, we decided to code name it "the Rubicon Project". Rubicon is a popular idiom that means to "go past So, I am on to Startup 6.0... This The phrase "crossing the Rubicon" has come to represen

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company . According to Rubicon, Allen & Company will work with the company to "exploring options for ongoing business growth initiatives" including strategic acquisitions, platform expanson, and continued international growth. The firm said along with the announcement that it will be adding ad serving, forecasting, and other functionality to its system in 2010, and that it is taking an aim at current provider of ad server technology.