I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They went on to describe a fairly common type of site that has some original content, but not much. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO. They are in a space where there is lots of search traffic, but they didn't have anything particularly interesting to say about how they were going to get ranked. This isn't the first time I've had this same conversation.

As one of the biggest content creators on the net, Yahoo wants to rank high in Google and other search engines. Tony Adam , Yahoo’s SEO Manager , is responsible for helping the company optimize so it could get more search engine traffic. Your site’s content should focus on those words. In our interview, he gave me some basic search engine optimization tips that anyone could use, including: Pick your keywords

SEO for Startups )? What are your key Startup Metrics ? What are some good examples of similar sites? What special data, content, APIs, etc. I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. I always take a very different approach in early conversations.

You can spend engineering resources on fighting spam like Matt Cutts and team, or you could spend talent resources on writing and curtaining content like Jason Calacanis , Jimmy Wales , and passionate bloggers. Likewise, you can spend engineering resources to make sure you rank well in search engines with SEO, or you can create value for your users/customers by allowing them to poll you presence with a social media strategy like blogging, Twitter, curated bookmarks, teaching them like Brian Clark at Copyblogger , or helping them kick ass like Kathy Sierra , until they are compelled

5.) Refreshing Content 6.) 1.) Each individual piece of content should have its own distinct URL(title tag), and a unique title (H1 tag) for the page that search engines can read and index. Increase the production of your content. Get more websites linking to your various content pages. “If You Build It…They Will Come” may work for historical baseball ghosts, but it’s not a strategy you can rely on when starting an internet company. Driving traffic to your website is a formula that can be reverse engineered.

Tonight at the Rubicon office in Santa Monica, SMCLA is hosting their panel “SEO in Your Social Media Strategy: Links and Other Tactics.” 8221; Watch some of LA tech’s  elite SEO experts talk about what they do best. Tony Adam - SEO Manager, Yahoo! Already versed in HTML ( how to make love )?  Then Then consider expanding your search engine optimization knowledge.

Tonight at the Rubicon office in Santa Monica, SMCLA is hosting their panel “SEO in Your Social Media Strategy: Links and Other Tactics.” 8221; Watch some of LA tech’s  elite SEO experts talk about what they do best. Tony Adam - SEO Manager, Yahoo! Already versed in HTML ( how to make love )?  Then Then consider expanding your search engine optimization knowledge.

Let’s face it: social media strategy is going to cannibalize black hat and some current white hat SEO strategy. Social media strategy is the new way to do SEO (figure out how to give value to your client’s web strategy). Right now, there are a bunch of SEOs listening to what Danny Sullivan has to say about social media strategy because they trust him. ( Sphinn this ) Search Search engines react to behavior of its users and site owners.

Let’s face it: social media strategy is going to canalize black hat and some current white hat SEO strategy. Social media strategy is the new way to do SEO (figure out how to give value to your client’s web strategy). Right now, there are a bunch of SEOs listening to what Danny Sullivan has to say about social media strategy because they trust him. ( Sphinn this ) Search Search engines react to behavior of its users and site owners.

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. It does NOT contain the contents of that update. To see the contents you have to click a link to go to the site. Yuck! Ning could easily send the contents of the message. I talk to a lot of founders of startups. My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex.