445 Articles match "Customer","Marketing"

The Latest from the Southern California Tech Central Community

Thursday, March 11, 2010
Fail fast = quit and give up easy = spaghetti against the wall = no clear strategy going into your business = no ability / willingness to try and pivot as market conditions change = easy way out = today’s management mantra that will be laughed at in 10 years.  Who 8220;So you think it’s better to plan and build for years without testing it on the market and then make a big splash release and hope for the best?” Yesterday I wrote a post about how much capital your startup should raise .  In In that post I was talking about how it is a bad strategy to be underfunded.  In
 
Wednesday, March 10, 2010
Or worse, that every potential customer should want it. In the real world not every customer is going to get overly excited about your minimum feature set. Only a special subset of customers will and what gets them breathing heavy is the long-term vision for your product. The reality is that the minimum feature set is 1) a tactic to reduce wasted engineering hours (code left on the floor) and 2) to get the product in the hands of early visionary customers as soon as possible. You’re selling the vision and Steve Blank wrote a great post recently entitled Perfection By Subtraction – The Minimum Feature Set where he explains the real goals around defining a minimum viable product: Founders act like the “minimum” part is the goal.
 
Monday, March 8, 2010
I guess let’s file this under sales & marketing advice . Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers.  And and it’s where I got my custom URL’s grp.vc I recently wrote a piece for Mashable on how to create a company blog .  Since
 

The Best from the Southern California Tech Central Community

Here’s an edited excerpt of Marcus Nelson, co-founder of UserVoice , talking about how he uses Twitter to get new customers by being helpful. We do a lot of guerrilla marketing, jumping into the trenches and Twittering the heck out of ideas. 8220;Customer feedback” is a phrase I search for. Are you using Twitter to get new evangelize your startup? UserVoice lets companies harness their users’ feedback. (This
While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . Most people don’t know Chance. But spend a few minutes with Chance and you’ll see that he’s refined a system for dependably launching online products — profitably.
While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . Most people don’t know Chance. But spend a few minutes with Chance and you’ll see that he’s refined a system for dependably launching online products — profitably.
In a world where everyone assumes that content must be free online, how is Gideon Shalwick getting customers to whip out their credit cards to buy his online classes?! Gideon Shalwick is an online video marketing entrepreneur and teacher. Gideon and I talked about several approaches to marketing online, but when I asked him about his most successful method, he said, “join up with someone else who already What’s what I invited him to come to Mixergy to talk about. I
While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Here are nine marketing trends you can expect during 2009: Marketing Trend #1: Increased use of digital media and a decrease
Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") has many Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very different media
But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. 8221;  It was typical Marc Benioff marketing hyperbole but it was very effective. We evangelized to customer about the problems of on premise software. - Absolute Power Corrupts, Absolutely I
The FULL Affiliate Marketing Program Video EXCERPTS on Affiliate Marketing Lisa Riolo is a marketing and business consultant . Affiliate marketing basics Back when I ran Bradford & Reed , Commission Junction, a leading affiliate network, put me on their homepage and talked me up as the guy they paid $1 million in annual commissions. Then Lisa Riolo, who was in charge of bringing in revenue at CJ, invited me to Commission Junction University to teach how I did it.
The FULL Affiliate Marketing Program Video EXCERPTS on Affiliate Marketing Lisa Riolo is a marketing and business consultant . Affiliate marketing basics Back when I ran Bradford & Reed , Commission Junction, a leading affiliate network, put me on their homepage and talked me up as the guy they paid $1 million in annual commissions. Then Lisa Riolo, who was in charge of bringing in revenue at CJ, invited me to Commission Junction University to teach how I did it.
As organizations we have become more open and I believe this is great for businesses and their customers.  We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.  some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.) Turn Your Organization Inside Out This is part of my ongoing posts on Startup Advice .