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Monday, April 13, 2009
Here’s an edited excerpt of Marcus Nelson, co-founder of UserVoice , talking about how he uses Twitter to get new customers by being helpful. We do a lot of guerrilla marketing, jumping into the trenches and Twittering the heck out of ideas.
8220;Customer feedback” is a phrase I search for. Are you using Twitter to get new evangelize your startup?
UserVoice lets companies harness their users’ feedback. (This
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Thursday, May 21, 2009
While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales .
Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . Most people don’t know Chance. But spend a few minutes with Chance and you’ll see that he’s refined a system for dependably launching online products — profitably.
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Thursday, May 21, 2009
While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales .
Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . Most people don’t know Chance. But spend a few minutes with Chance and you’ll see that he’s refined a system for dependably launching online products — profitably.
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Friday, August 7, 2009
In a world where everyone assumes that content must be free online, how is Gideon Shalwick getting customers to whip out their credit cards to buy his online classes?!
Gideon Shalwick is an online video marketing entrepreneur and teacher. Gideon and I talked about several approaches to marketing online, but when I asked him about his most successful method, he said, “join up with someone else who already What’s what I invited him to come to Mixergy to talk about. I
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Saturday, December 20, 2008
While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat.
Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. Here are nine marketing trends you can expect during 2009:
Marketing Trend #1: Increased use of digital media and a decrease
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Saturday, August 15, 2009
Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process.
With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important.
The marketing communications function (commonly called "marcom") has many Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very different media
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Wednesday, February 17, 2010
But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products.
8221; It was typical Marc Benioff marketing hyperbole but it was very effective.
We evangelized to customer about the problems of on premise software.
- Absolute Power Corrupts, Absolutely
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Friday, May 29, 2009
The FULL Affiliate Marketing Program
Video EXCERPTS on Affiliate Marketing
Lisa Riolo is a marketing and business consultant . Affiliate marketing basics
Back when I ran Bradford & Reed , Commission Junction, a leading affiliate network, put me on their homepage and talked me up as the guy they paid $1 million in annual commissions. Then Lisa Riolo, who was in charge of bringing in revenue at CJ, invited me to Commission Junction University to teach how I did it.
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Friday, May 29, 2009
The FULL Affiliate Marketing Program
Video EXCERPTS on Affiliate Marketing
Lisa Riolo is a marketing and business consultant . Affiliate marketing basics
Back when I ran Bradford & Reed , Commission Junction, a leading affiliate network, put me on their homepage and talked me up as the guy they paid $1 million in annual commissions. Then Lisa Riolo, who was in charge of bringing in revenue at CJ, invited me to Commission Junction University to teach how I did it.
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Sunday, November 1, 2009
As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.) Turn Your Organization Inside Out
This is part of my ongoing posts on Startup Advice .
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