Advertisers are demanding accountability and performance in this economic downturn and are increasingly moving toward performance based arrangements or CPA deals. Here are 4 companies using optimization technology to build competitive advantages in their respective spaces: Magnify360 - Landing page optimization using predictive data analysis Adisn - Display advertising optimization for advertisers Rubicon Project - Publisher ad network optimization Oversee.net – Domain parking ad network optimization Stay tuned for a list of large publisher

Things have been going absolutely crazy for us over here at the Rubicon Project. We've been bringing more and more users live onto our system daily and trying to grow the team to keep up with the increasing demand (more on that later).We I know it's been a couple of weeks since my last post. We

Things have been going absolutely crazy for us over here at the Rubicon Project. We've been bringing more and more users live onto our system daily and trying to grow the team to keep up with the increasing demand (more on that later). We I know it's been a couple of weeks since my last post. We

Coffin also has invested as an angel in Billshrink, Buscape, CyberRain, Demand Media, Docstoc, Hautelook, Impact Radius, Inadco, Machinima, Mahalo, Rubicon Project, and 2tor. ...Tags: Matt Coffin , the founder of Los Angeles-based LowerMyBills and an active angel investor in Southern California, has joined venture capital firm Split Rock Partners as a Venture Advisor, the venture firm said this week. Split Rock, which is based in Minneapolis, said that Coffin will work with the firm to identify promising investment opportunities, as well as to help advise its existing

Richard Rosenblatt *Exclusive - We have just learned that Rosenblatt, CEO of Demand Media    has signed on to deliver the keynote. Author and CTO of Mahalo , Mark takes you through the challenges of product development and demanding bosses.  CEO of Rubicon Project , Frank uses boyish good looks and team building exercises to motivate his army of monetization wizards. Hotrentrepenuer Debbie Landa and Deal Maker Media are bringing Startonomics  to Los Angeles. This time around they’ve assembled their best speaker lineup ever , I can say this with great

Afternoon Keynote Address by Richard Rosenblatt, Demand Media The A-Team: The Dynamics of Olympic Startups, Frank Addante, Rubicon Project Build it and they will come, right? Everybody is going to love this, won’t they? It is really about the core technology — that’s where our value is.

Nicole Jordan, Director, Integrated Communications, Rubicon Project; and Larry Fitzgibbon, EVP, Demand Brands/ Demand Media Ro Take a peek at the events going on this week, for some reason everyone really seems to like Thursday. Wednesday July 15, 2009 ThinkLA Summer Mixer : Network and mingle at this fun summer