Los Angeles-based Total Immersion , the developer of augmented reality technology, is looking to apply its technology to the game development market, the firm said Monday. According to the firm, it is enabling game developers using game tools from Unity Technologies to use its augmented reality platform on both Apple iOS and Windows. READ MORE>>. MORE >>

My friend and fellow SoCal venture capitalist Peter Lee wrote a post  about the different roles within a VC and spent much time on the role of an associate. These are the permanent members of a VC. The process for raising money from a VC is a sales process and as such much of what is taught in enterprise sales can be applied. I disagree. MORE >>

Apps are quickly becoming a ubiquitous part of life. From the phone in your pocket to the television hanging on your wall, apps have penetrated technology and they aren’t going anywhere. Smart technology doesn’t work without clever software to make it useful. But where do you start? Lets get started. Why Are You Making An App? Do Your Research. MORE >>

Zing Checkout brings the reporting & inventory power of Point of Sale systems to small businesses, without the hassle of expensive and bulky POS hardware. The awesome thing about Zing Checkout is that it works over your Internet on your PC, Smartphone, or Tablet. Mike believes in making tools to help small business owners’ lives easier. MORE >>

Los Angeles companies are looking to help get the word out next week about their companies--and the area--at SXSW , the annual technology and music festival held in Austin, Texas, a group of companies said Wednesday. READ MORE>>. tech startup angeles monica santa technology music conference sxsw beach silicon MORE >>