This morning, Los Angeles-based Lottay (www.lottay.com) launched its online gifting site, announced its funding by DFJ Frontier, and also the appointment of former Evite GM Harry Lin as CEO. As you probably know, PayPal just opened up their platform to outside developers, and we took a look at that and the opportunity it presented, and build something based on the PayPal API. How We spoke with Harry yesterday about the company. Harry, Harry, thanks for the interview.

For this morning's interview, we caught up with Eden Jarrin, the President of Los Angeles-based eDivvy (www.edivvy.com). Eden told us a bit about the firm, how people are using it, as well as her own experience and what she learned from her prior startup, BeJane. Let's Let's start with eDivvy. How did you end up here? Eden Eden Jarrin: The company was founded by Steven Ng, and was started about a year and a half ago.

This has afforded him some runway to try his hand at his own startup. What started as an evite-like competitor has shifted gears to a resource for other entrepreneurs.  Andrew Tired of having to make a scene at other people’s events, Francisco started to arrange his own unique series of fun-inspired get-togethers. funemployed    n.