Most of Los Angeles tech is completly focused on the ultimate event that starts this Thursday, South by Southwest Interactive. But before you get completly in the Austin mindset you might want to spare a second to check out the events this week leading up to it. During this high-level full day event – top Publishers, Agency Executives and Brand Marketers will come together to discuss and debate how to fully utilize the next critical mass medium: Monday, March 8, 2010 Digiday: Mobile – Is Mobile The Next Critical Mass Medium? – Discover the what the future holds for you and this game changing media platform at digiday:MOBILE in Los Angeles.

Event is Free but you must confirm to hold your place, event is capped at 140 attendees Twiistup : connects people from technology, media and entertainment.Our events features an eclectic stage agenda representing leading innovators and 10 startups chosen to ‘showoff’ their products & services to influential bloggers, fellow tech-heads, investors, the media and those interested in learning about what’s hot in tech. Universal Hilton 555 We hope you got enough rest this weekend because this week is jam packed with stuff to do. Tuesday July 28th, 2009

Most of the technology community in Los Angeles is familiar with the Twiistup events, which mixes startups, entrepreneurs, investors, and others in what has been a fashionable and casual environment — last time, in a private hangar in Santa Monica in “Blade Runner” style decor. Francisco Dao, the new producer of the event, tells me that applications are still open to apply for the next event, and that they’re looking for interesting and innovative startups to showcase at the event. Twiistup is selecting 10 companies who present their firm at the event, which is transitioning into a two-day event at the Universal Hilton in Universal City.