I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). See my posts: LinkedIn - Prospecting No - Conversation Yes LinkedIn for Finding Expertise Searching for Expertise - LinkedIn Answers Secret for Networking at Events – Prenetworking Pre-network with LinkedIn My LinkedIn Open Connection Approach By the way, this group didn't all link to me after the presentation on LinkedIn. I promised that I would do a follow-up post with some thoughts out of the presentation and providing links.

A while ago I posted about Secret for Networking at Events - Prenetworking where I recommended that people should look at who's attending the event prior to going to the event in order to make their networking more effective. Since I posted on this and since I've been using this approach for quite a while, it has become pretty obvious that part of the reason that old school organizations / event producers are not getting the value of providing this kind of list. I've received a lot of positive feedback on the post. And I think it hurts them in attendance.

high-tech community like this also has many bloggers and Web-based news outlets that cover our companies, venture capital, and events -- plus a number of advisers who help technologies entrepreneurial companies grow. Tags: Social Media Marketin Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies.

Editor’s note: This is part 5 in the series of Lessons Learned:  Easy tips on how to create and grow a social media program.   Create a Social Media Policy Grow your social media program and overall web presence This series includes a discussion on the following topics: Research your business

He talks about a bunch of the different networking events that occur in Los Angeles and other parts of Southern California. In his post, he mentions the following events / event organizers, and you should visit his post for a bit more on each of them. LA CTO Forum Dealmaker Media Digital Family Reunion Startups Uncensored Social Media Club, LA Twiistup Mindshare LA LA Hadoop Meetup Dorkbot Geek Dinners LA Cloud Computing LA Web Application Developers LA PHP Developers In addition

Some social media techniques take too much of your time. So I asked Chris Winfield to teach us some easier techniques for using social media. Chris is the Co-Founder and President of 10e20 , a search and social media marketing firm. Pick the ones that fit your specialty and start joining the conversation. “Real” Here are some of the techniques he recommended: Message boards - With Facebook/Twitter/etc getting most of the attention, it’s easy to forget how powerful message boards can be.

The forum addresses both, business and social sides of Los Angeles to exchange views and experiences around topics from living to working in every day of our life in L.A. It is targeted for people from ANY industry and branch to exchange business and social ideas about living, visiting or doing business within Los Angeles." It is designed for sharing leads, contacts, industry information and career events." This is will be a continually updating post. I'll be creating additional lists for educational, chamber of commerce, etc. Organizational representatives: please contact me directly for updates, etc.

One of the strongest marketing tools brands are utilizing on social media platforms is the giving away of merchandise, desired items or access to exclusive items in exchange for something the company sees as valuable: information and/or access to user’s platforms or increasing brand visibility. One of the key elements of a strong social media program is the engagement of a company’s core user base to provide honest feedback as well as to assist in the furthering of the brand’s visibility to the user’s audiences. One of the fastest ways to get someone’s attention, to help secure

Some of the hot marketing trends are rather obvious, such as the growing use of social media. Big Marketing Trend #2: Local — Participate in personal, face-to-face meetings, events, and activities near where your product will be used because fewer customers will be flying to national events and conferences. Tags: Social Media Marketing Strategic Marketing Pla There are several new marketing trends for 2010 that will have an impact on practically every marketing organization because of new trends in customer behavior, such as: Shift in consumer

Social Media Women of Color Conference programmers can only do so much if we’re not being proactive about speaking at these events. Tags: Articles anita borg institute blogher girls in tech national women of color technology conference she's geeky social media women of color the national center for women and IT women 2.0 This topic of whether women are properly represented in tech is a hot one, and it has a tendency to piss off a lot of people. I