Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. According to the firm, the new tool combines ad contract data and website content information to help publishers boost traffic to fulfill their advertising contracts. The firm's product creates keywords and links into search engines to drive more visitors to specific pages on a publisher's website, so that the meet the traffic goals of their advertisers, who typically commit to a certain ad budget and impressions--all which are driven by web page traffic.

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). You've hit on a nugget here--which is this tool helps reduce publisher reliance on an ad network. That was the foundation for FatTail in 2001. I At the time, the firm was working on--but not talking about-- their next generation product, which the company announced yesterday. We spoke to Steve Pelletier , the firm's Founder and CEO, about the new product: Tell

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. According to FatTail, the new software provides yield management, automated inventory forecasting and sales proposal generation for publishers. The new software expands FatTail's target market beyond the top tier publishers who are using the firm's existing AdBook online ad sales and operations software. The new PageGage