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7 Articles match "FatTail","Woodland Hills"
The Latest from the Southern California Tech Central Community
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Tuesday, November 3, 2009
Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. According to FatTail, the new software allows advertisers to book ads, including banners, rich media, video, and mobile ads, on publisher web sites. The new software is a web-based system which allows advertisers to browse available inventory and book their own advertising, and is FatTail's first move into self-service ads. The firm's prior products
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Monday, June 8, 2009
Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Tags: fattail publishing software search traffic publishe According to the firm, the new tool combines ad contract data and website content information to help publishers boost traffic to fulfill their advertising contracts. The firm's product creates keywords and links into search engines to drive more visitors
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Tuesday, February 10, 2009
Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). That was the foundation for FatTail in 2001.
I Tags: interview steve pelletier software fattail publishing advertisin At the time, the firm was working on--but not talking about-- their next generation product, which the company announced yesterday. We spoke to Steve Pelletier , the firm's Founder and CEO, about the new product:
Tell
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The Best from the Southern California Tech Central Community
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Tuesday, November 25, 2008
Woodland Hills-based FatTail, a developer of software for online advertising management, said today that it has appointed Ali Bohra as Vice President of Product Management. Fattail, which is venture backed by Velocity Interactive Group, Ted Meisel, and others, said that Bohra joins the firm from IAC. FatTail is developing advertising optimization software to help publishers automate Bohra was Directof Operations at IAC. He has also served at United Online.
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Tuesday, November 3, 2009
Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. According to FatTail, the new software allows advertisers to book ads, including banners, rich media, video, and mobile ads, on publisher web sites. The new software is a web-based system which allows advertisers to browse available inventory and book their own advertising, and is FatTail's first move into self-service ads. The firm's prior products
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Monday, February 9, 2009
Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. According to FatTail, the new software provides yield management, automated inventory forecasting and sales proposal generation for publishers. The new software expands FatTail's target market beyond the top tier publishers who are using the firm's existing AdBook online ad sales and operations software. The new
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Wednesday, October 15, 2008
Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo! FatTail develops software used to manage the sales of advertising on major publisher Velocity Interactive Group is the venture firm headed by former AOL CEO Jonathan F. Miller and former Fox Interactive Media's Ross Levinsohn.
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Monday, June 8, 2009
Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Tags: fattail publishing software search traffic publishe According to the firm, the new tool combines ad contract data and website content information to help publishers boost traffic to fulfill their advertising contracts. The firm's product creates keywords and links into search engines to drive more visitors
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Tuesday, February 10, 2009
Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). That was the foundation for FatTail in 2001.
I Tags: interview steve pelletier software fattail publishing advertisin At the time, the firm was working on--but not talking about-- their next generation product, which the company announced yesterday. We spoke to Steve Pelletier , the firm's Founder and CEO, about the new product:
Tell
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Wednesday, October 15, 2008
This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. Ross Levinsohn is a board member at FatTail and a venture capitalist at Velocity Interactive (www.velocityig.com), and headed up Fox Interactive Media's buy of MySpace. FatTail is the latest deal we're announcing. We spoke with Ross about the investment, as well as about his experience as VC and his outlook on the market.
Thanks Thanks for the interview.
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