Los Angeles-based startup Knowledge Genie is launching a new, online site today which allows people to publish, share, and sell their knowledge online. The startup, headed by authors and husband-and-wife team Milo and Thuy Sindell, allows book authors and other experts to follow some basic steps to take their expertise and convert it into an online, organized knowledge base--which the firm calls a "genie." The new startup is the outgrowth of work the Sindells did for author and leadership consultant Marshal Goldsmith, powering Goldsmith's interactive web app called the Marshall Goldsmith Professional Success Systems.