Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. He has performed this role since the company’s inception after Yammer was spun-out of Geni Inc. (a Prior to his roles at Geni and Yammer, David was the National Manager, Business Development & Business Affairs at LoopNet, Inc. Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities.

Our interview this morning is with David Sacks, CEO of Geni.com, an online family tree and social networking site, as well as Yammer, the instant messaging startup spun out of Geni.com at TechCrunch50. We sat down with David to catch up on what Geni and Yammer are doing, plus got his insights into entrepreneurship and the Paypal mystique. Thanks David Sacks: As David has a unique perspective on the Southern California technology environment, having been the COO of PayPal before its acquisition by EBay, and having had the full Silicon Valley experience. Thanks for sitting