Repost of SMCLA's Going Goo Goo Over Google Analytics The Google Analytics panel was a big success with a great turnout of over 150 people at the  Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Set aside 5 minutes, get your cut and paste Below is a highlight video of the evening.  To To view the entire talk click here .  

Unfortunately, that means that every post you should stop and think about the title and maybe even research it using the Google Adwords Keyword Tool . Subscribe the the RSS feed for each of these. Use Ping.fm to update multiple statuses. Create your own Network using Ning – see LearnTrends for an example. Create a Topic Hub - Your goal should be to put yourself in the middle of the network of bloggers who exist in any field. I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.).

I haven’t even used Google Wave yet and I’m already bored of it. Google released 100,000 golden tickets into the wild this week, in the process enabling thousands of poor folks to generally make an ass of themselves begging for, spamming about and even selling the exclusive invites. can understand the fuss to a certain extent, after all it is Google, and real time is HOT HOT HOT. Not so much bored, I just know it’s not for me. Basically it’s a feeding frenzy of Apple-like proportions clogging up Twitter streams nationwide.

Receive updates by email or RSS feed or Twitter This likely means something like Google Analytics , although there is a very large universe of equivalent tools out there as well. Google analytics can’t really tell you much - it’s not very actionable. Via a JS interface called Futuristic Play by @Andrew_Chen Analysis on viral marketing, user experience, game design, and online ads As

HootSuite is the Twitter tool of choice for power entrepreneurs like Steve Case, tech savvy teams like Google’s enterprise group, and “in crowd” companies like Revision 3. Use RSS to share links - If you want to be known as a leader on a topic, find the top publications in that topic and, using their RSS feed, automatically share their posts with your users. (Make No matter how good you think you are at using Twitter to grow your business, I bet you’ll learn something you never knew before from this program. I

So I just spend a few hundred dollars in Google AdWords,  trying to get OS Commerce clients. But we did work very, very hard to get posts up and to get them daily to make sure that people saw Varien at the top of their RSS feed and thoguht about what Varien was doing. Roy Rubin was a student trying to make extra money on the side when he founded Varien, the company that went on to launch Magento, an ecommerce platform that enables billions of dollars in online sales. He came to Mixergy to talk about why Varien grew (it had a lot to do with focus) and how the company launched Magento

Leo Laporte is the founder of TWiT , which produces some of the most popular podcasts in the world including this WEEK in TECH , Security Now! , net@nite , and this WEEK in GOOGLE . It just meant taking the recordings I was already putting on the Internet and putting an RSS feed out for them. Do you believe you can create an online show that pulls in a bigger audience than mainstream media? Leo Laporte is proving you can.

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But of course Google eventually became the massive winner in this category. I believe it is the new form of RSS – the place people go to find out what is happening in the latest news.  I I covered that topic in my Twitter is RSS post.  Twitter Twitter is better than RSS – One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing.  When When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable.  One