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Los Angele-based Leads360 , a developer of web-based, lead management software, is powering a new feature in Google's Adwords program, the firm said Tuesday. Leads360 is backed by Rustic Canyon Partners. Tags: leads360 google mortgage lead software management READ MORE>>.

Santa Monica-based Factual , the new data focused startup run by Gil Elbaz , the co-founder of Applied Semantics , which invented Google's AdSense technology, is announcing the investors in the firm this evening. Applied Semantics was the original developer of Google AdSense technology, and was purchased for pre-IPO Google stock in 2003.

Los Angeles-based Factual , the open data startup headed by former Google engineering director Gil Elbaz, said this weekend it has partnered with Newsweek on a "America's Best Public High School" initiative. Applied Semantics was acquired for pre-IPO Google stock in April of 2003. READ MORE>>.

Along with the official launch, the firm said that it has rolled out a new revenue sharing agreement--DocCash--which will split Google AdSense revenue with people who upload documents to the site. Santa Monica-based Docstoc , the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta.

Backers: Rustic Canyon Partners, Scott Walcheck, Brett Brewer, Robin Richards, Matt Coffin. eSolar, the solar thermal utility plant developer started by Idealab's Bill Gross, has a sizeable chunk of capital and notable support of Google and others, not to mention a number of contracts with utilities. DocStoc vs. Scribd.

He explains in his post that he was inspired by a friend, Matt Cutts, at Google who kicked started his own set of 30 day challenges last year. So far a few people have commeted and said they would join in the challenge including media empress Shira Lazar and David Travers from Rustic Canyon Partners. He makes a very good point.

Rustic Canyon Partners (www.rusticcanyon.com). startups from around the globe to grace the stage in front of Valley VCs, Google, Microsoft, Amazon, Salesforce, Vmware and more. Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Southern California's high tech news and companies. Business. Vision.

Boone Pickens; Aptera Motors , in Carlsbad, which has funding from Google and Idealab; and Phoenix MC , based in Ontario. On the automobile side, there are at least six Southern California companies also working on their own, electric or other alternative vehicles, competing against Tesla and the traditional carmakers.

Rustic Canyon Partners (www.rusticcanyon.com). startups from around the globe to grace the stage in front of Valley VCs, Google, Microsoft, Amazon, Salesforce, Vmware and more. Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Sponsors. Vision.