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7 Articles match "Help","Palomar"
The Latest from the Southern California Tech Central Community
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Wednesday, February 10, 2010
The firm, which is backed by Hummer Winblad and Palomar Ventures, said its ranking service found that the most effective ad during the Super Bowl was for Budweiser's "Fence" ad, followed by Doritos "Dog Collar" spot, Snickers "Game", Doritos "Kid's Rule", and finally Google's "Parisian Love" advertising spot. Ace Metrix operates an online service which ranks and rates television advertising spots by their entertainment value and business persuasion, which the firm makes available to advertisers to help hone their ad strategy. Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads.
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Monday, November 23, 2009
Los Angeles-based Ace Metrix , which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M Ace Metrix has previously raised funding from Hummer Winblad Venture Partners and Palomar Ventures. READ MORE>>
...Tags: in a debt funding round, according to a regulatory filing from the firm Monday. Details on the funding were not announced.
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Monday, November 23, 2009
Los Angeles-based Ace Metrix , which operates a service to help television advertisers measure the effectiveness of their creative content, announced this morning that it has added Greg Drew to its board of directors. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. READ MORE>>
...Tags: Drew is the CEO and President of SmartDrive Systems. He previously served as President and CEO of WebTrends, as well as serving at 800 Electronics, Hewlett-Packard, CentralPoint Software, Clientele Software, and NOW Software/Qualcomm.
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The Best from the Southern California Tech Central Community
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Monday, November 23, 2009
Los Angeles-based Ace Metrix , which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M Ace Metrix has previously raised funding from Hummer Winblad Venture Partners and Palomar Ventures. READ MORE>>
...Tags: in a debt funding round, according to a regulatory filing from the firm Monday. Details on the funding were not announced.
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Tuesday, June 16, 2009
Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. The firm, which is funded by Hummer Winblad Venture Partners and Palomar Ventures, said that the software-as-a-service product is aimed at advertisers and agencies looking to understand and compare the performance of competitive ads across their own market and other industries, and to gain feedback on their ads. The firm was co-founded by Steve Goldman and JuYoung Lee.
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Monday, November 23, 2009
Los Angeles-based Ace Metrix , which operates a service to help television advertisers measure the effectiveness of their creative content, announced this morning that it has added Greg Drew to its board of directors. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. READ MORE>>
...Tags: Drew is the CEO and President of SmartDrive Systems. He previously served as President and CEO of WebTrends, as well as serving at 800 Electronics, Hewlett-Packard, CentralPoint Software, Clientele Software, and NOW Software/Qualcomm.
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Wednesday, February 10, 2010
The firm, which is backed by Hummer Winblad and Palomar Ventures, said its ranking service found that the most effective ad during the Super Bowl was for Budweiser's "Fence" ad, followed by Doritos "Dog Collar" spot, Snickers "Game", Doritos "Kid's Rule", and finally Google's "Parisian Love" advertising spot. Ace Metrix operates an online service which ranks and rates television advertising spots by their entertainment value and business persuasion, which the firm makes available to advertisers to help hone their ad strategy. Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads.
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Thursday, September 24, 2009
Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The service also helps companies compare the effectiveness of those ads versus ads from competitors and others. The firm, which provides testing of advertising creative, said it has launched Ace PreTest, which provides custom ad pre-testing for clients, Ace Macroscope, which breaks down ad analytics based on demographics, along with other updates like better graphing and filtering.
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Wednesday, July 8, 2009
Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures.
Tell also wanted to find better analytics, to help agencies sell great work, which is an important part of our offering. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures. Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. In particular,
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Wednesday, September 30, 2009
We spent six plus years at a local firm, Palomar Ventures, doing Series A and Series B investments. In about 2005, I started looking at the local market, and realized that there are not lots of enterprise IT companies here, which is Palomar's focus. We've been here a long time, and we've working hard with our portfolio to engage and add value, to make introductions, and open up relationships, and help the company hit its milestones. Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year.
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