San Francisco-based investment firm Saints Capital , and Los Angeles-based venture capital firm Rustic Canyon Partners said Tuesday that they have formed a new fund, Saints Rustic Canyon, L.P., which has purchased the interest of nineteen different portfolio firms of Rustic Canyon Ventures, and a portion of eight other firms (note: Rustic Canyon is a sponsor of this publication, socalTECH.com). According to the firms, the sales gives liquidity to Rustic Canyon's single limited partner, which the firm did not disclose or mention, but has previously been disclosed as the Chandler Family Trust , the trust of the Chandler Family -- former owners of the Times Mirror Co. ,

There is a fantastic community post on The Funded that provides an impressively helpful overview of how Venture Capital the relationship limited parters: “ The Limited Partner Shuffle ” Last week I hosted a panel of Los Angeles Venture Capitalists with Jim Armstrong (Clearstone Ventures), Mark Suster (GRP), David Travers (Rustic Canyon), and Brian Garrett (Crosscut Ventures). There has been a lot of conjecture about how the Venture community will respond to the economic downturn. My personal opinion is that its going to be bad, really bad.

Leads360 said that its software--used to manage sales leads from online channels--will help mortgage lenders using Optimal Blue's software to close the gap between leads and revenue. Leads360 is backed by Rustic Canyon Partners, and is headed by Dan Morefield, who was CIO of Overture Services before its acquisition by Yahoo. Los Angeles-based Leads360 reported today that it has linked its sales lead management software with offerings from web-based mortgage software firm Optimal Blue . Business details of the integration were not announced.

According to Leads360, it is working with Google to help power the new AdWords Comparison Ads feature, which allows users of Google's search engine to find and compare mortgage quotes from lenders. Leads360 is backed by Rustic Canyon Partners. Los Angele-based Leads360 , a developer of web-based, lead management software, is powering a new feature in Google's Adwords program, the firm said Tuesday. Financial details of the win were not disclosed, however, Leads360 said its software is being used by mortgage originators to manage inquiries generated from Google's mortgage

Leads360 said the addition of XML support will help connect its software to third party packages like SoftVu, predictive dialers such as Five9, Salesforce.com, and other products. Leads360 develops software used for web-based sales lead management; the firm is venture backed by Rustic Canyon Partner Los Angeles-based Leads360, a developer of software for managing sales leads, announced Tuesday that it has released a new product called XML Poster. According to the firm, the new software allows the posting of leads information in real time in XML format.

According to Leads360, it has teamed up with loan pricing firm LoanSifter to help mortgage professionals using Zillow's Mortgage Marketplace. According to Leads360, the new solution allows mortgage professionals to automatically receive and respond to customer inquiries, as well as to help organize, track, and follow up on those leads. Leads360 is venture backed by Rustic Canyon Partners. ...Tags: Los Angeles-based Leads360 , a venture-backed firm developing leads management software, said today that the firm has linked into real estate site Zillow with a new product.

Altadena-based Perfect Market , which is developing technology to help publishers monetize their long tail content, confirmed today that it has raised $6M in a Series C funding round. The firm said the round was led by Tribune Company, and also included Trinity Ventures, Rustic Canyon Partners, and Idealab. According to Perfect Market, the new funding will go to market and deploy its solutions. Perfect Market said that the Tribune Company has been using its product on a number of its web properties.

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Leads360 said the move is targeted at helping agents manage the high volume of leads they get via the Internet; the firm cited Pew Internet Survey reports saying that 75% of insurance buyers are looking online for insurance information. Leads360 is venture backed by Rustic Canyon Partners. Los Angeles-based Leads360 , a developer of Internet leads management software, reported earlier this week that the firm has partnered with firm Quote Burst to allow Allstate agents to receive, quote, follow-up, and track new sales leads. Financial impact of the partnership and terms

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Perfect Market is venture backed by Idealab, Trinity Ventures and Rustic Canyon Ventures. Financial terms of the acquisition were not disclosed. Perfect Market said that the entire MediaRiver team, including its founder and CTO, have joined the company.