He discovered that the two most effective tools were blogs and radio–and radio was losing its influence. I’m sick of the usual interviews with Tim Ferriss , which waste time arguing over whether it’s possible to work four hours a week. What I want to know is how Tim got so many people to talk about him and his book, The Four Hour Work Week , and how he made his book into a New York Times Best Seller.

One of my favorite examples of companies using their blog to help ward off stock affecting rumors is Cisco .  It is my hope that other IROs will take a second look at how their company website and even a company blog can be used to help IROS throughout their many daily tasks, clarifying reputation messaging, strengthening stock stability, better relationships with core audiences and even give a few hours a week back to the IRO. During the last year, I’ve spoken to numerous investor relations officers (IROs) on the topic of social media and investor relations.  IROs tend to

I asked Jon Bischke , founder of eduFire how he empowers his site’s teachers to promote their classes–and thereby help eduFire grow. 8221; We like to impress upon our teachers to think to themselves not just as “I come to eduFire and students find me,” but also, “I come to eduFire and I have tools and resources to go out and reach an audience” via the platform that we have set up. Got a Have you noticed that the fastest growing web sites are masters at getting their users to promote them? How do you build that kind of promotion machine?

So the key question is: How can I leverage my network? One Page Networking Tool One of the best things I've seen done by a person doing a search was to provide folks he knew with a one pager that roughly contained: Background - two sentences Job Sought - two sentences Company Characteristics - geography, size, industry, etc. I read the first three pieces of information and was trying to think of how I could help him. For some reason over the past week, I've been asked by three different people I know about job opportunities that might fit them. Since, I've given them

According to Rubicon, the new Rubicon OnDemand product will help advertising buyers precisely target audiences across its inventory. Rubicon operates a service which helps websites optimize the best ad networks to use on their sites, to maximize their ad inventory. Los Angeles-based the Rubicon Project , a provider of Internet advertising optimization software and services, announced today that it has rolled out a new product which will automate the buying of online ad inventory. The new product allows advertisers to specifically target user demographics, including age, income,

started playing around with a high level questionnaire to help entrepreneurs get a quick sense of who to pitch.   Entrepreneurs spend a lot of time researching their market and customers.  But, when it comes to raising money, they tend to approach anyone with a heartbeat!   The problem with this approach is that a large majority of the investors you pitch are simply not appropriate for what you

The other day I was in a meeting and was using one of my favorite productivity tools, RoboForm, and someone looked over my shoulder and asked me about it.   We got to talking and I realized that I am addicted to a bunch of tools - some of which you may know about and some of which you may not know about.   I hope you find the following list helpful! RoboForm: A web password vault system that goes a few steps further than others.  This tool sits on your browser toolbar and memorizes all your log in information for various websites. 

San Diego-based KidZui, a venture-backed startup which develops a kid-safe Internet browser, said Monday that it has added new social networking features and homework help to the firm's suite of services. In addition, KidZui rolled out a homework help tool which allows kids to find information about subjects they are studying at school. According to KidZui, the new KidZui--which is venture backed by Maveron, Emergence Capital Partners and First Round Capital--said that it will let kids aged 3-12 keep up and connect with their friends, express feelings and opinions, and share content.

It has changed my emotional outlook. Best damn marketing tool by an order of magnitude. Both And it's free. Other thoughts on the value of blogging: Value of Blogging - Thanks Tracy , Common Questions and Some Thoughts Around Blogs and Blogging , Top Ten Reasons To Blog and Top Ten Not to Blog . But from a value perspective, it really comes down to the numbers I showed for my eLearning Technology blog. Over the past 12 months, I've had roughly 284,000 people come visit that site and get exposed to things I write. I'm hoping that others will help

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Social networking sites and microblogs are used not only to build company brands, but to foster productivity; social media tools help build communities around the question, "What are you working on?" Top officers of some of the leading social media websites and tools (including Facebook, MySpace and Yammer) Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities.