Here are some recent great posts that I’ve come across that generally fall in the intersection of startups and CTOs. Enjoy. Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. Of course, one of the best ideas around this is to have Negative Customer Acquisition Costs .

I talk to a lot of founders of startups. My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. And it’s fairly rare that I add to that list. For most Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

Heres 5 steps to start exploring: View Write me an e-mail and let me know what youre up to! The first 6 steps to homegrowing basic startup analytics Comments Quick intro to getting set up on analytics I’ve Futuristic Play by @Andrew_Chen Analysis on viral marketing, user experience, game design, and online ads As