Pasadena-based X1 Technologies, a developer of desktop and enterprise search software, is setting its sights on the eDiscovery market, saying this morning that it has created a new offering specifically aimed at the eDiscovery market. X1 Technologies is backed by Idealab and US Venture Partners. Tags: enterprise search software technologies X1 said it has built a solution, based on its X1 enterprise search technology and professional services, called X1 eDiscovery Search Suite. The new tool is focused on helping companies who need to produce electronic documents, due to lawsuits.

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing.  When When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable.  One One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic” search results in the search engine.  My

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. The firm said that it has added Darshan Kantak, Chief Product Architect for Yahoo's Marketing Products Division; Larry Goodman, President of White Mountain Media; Jonah Schnel of the Ezralow Company; and Chris Muller, Director of Business Development of Synthasite, to its advisory group. Perfect Market is looking to apply search engine marketing and search engine optimization techniques to what has traditionally been considered "archive" content--for example, old advice articles from newspapers and magazines.

Pasadena-based Perfect Market , a provider of software which enables monetization of long tail content of publishers such as newspapers, has raised $6.0M According to the filing, funding included new backer Mayfield Fund, along with prior investors Idealab, Rustic Canyon Partners, and Trinity Ventures and others. Perfect Market is a spinout of Idealab. in a funding round, according to a recent regulatory filing by the firm. No details on the funding have been announced by the company.

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Perfect Market said that the entire MediaRiver team, including its founder and CTO, have joined the company. Financial terms of the acquisition were not disclosed. MediaRiver CTO Dr.

Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Budzik joined Perfect Market in November, after the firm acquired Chicago-based MediaRiver, a developer of content being used to match advertising to web pages. Perfect Market is funded by Idealab, Trinity Venture, and Rustic Canyon Ventures. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics and Science Academy, by the Governor of Illinois, Rod Blagojevich. Budzik is a

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>> ...Tags: Barrett joins from Tribune Interactive, where he was Executive Vice President heading up latimes.com, chicagotribute.com, baltimoresun.com, and the newspaper publisher's other online properties.

Pasadena-based X1 Technologies , the desktop search tools software firm backed by Idealab, said this morning that it has shipped a new enterprise product, X1 eDiscovery Search Suite. The firm said the new product is focused on information management and identification for the eDiscovery market. Tags: technologies ediscovery indexing search software ideala X1 explained that the new product is based on its X1 enterprise search tools, but is instead specifically targeted for use by law firms and legal departments for finding and tagging data related to legal matters. The new software starts

Pasadena-based Energy Innovations , a developer of solar concentrators for the photovoltaic market, said this morning that it has spun off its RayTracker product group. Both Energy Innovations and RayTracker are backed by Idealab. Tags: innovations solar energy raytracker idealab photovoltai According to Energy Innovations, the group will create a new firm called RayTracker, Inc. The new firm will be headed by Kang Sun, who joins the firm from JA Solar Holdings Co.,

Altadena-based Perfect Market , which is developing technology to help publishers monetize their long tail content, confirmed today that it has raised $6M in a Series C funding round. The firm said the round was led by Tribune Company, and also included Trinity Ventures, Rustic Canyon Partners, and Idealab. According to Perfect Market, the new funding will go to market and deploy its solutions. Perfect Market said that the Tribune Company has been using its product on a number of its web properties. As part of the funding, Dan Kazan, Senior Vice Preisdent of Corporate