At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab.  But When we tune into any stream: Twitter, Facebook, MySpace, etc., One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing.  When When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable.  One

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