Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. The firm said that it has added Darshan Kantak, Chief Product Architect for Yahoo's Marketing Products Division; Larry Goodman, President of White Mountain Media; Jonah Schnel of the Ezralow Company; and Chris Muller, Director of Business Development of Synthasite, to its advisory group. Perfect Market is looking to apply search engine marketing and search engine optimization techniques to what has traditionally been considered "archive" content--for example, old advice articles from newspapers and magazines.

So here's the Hot List for 1/1/2009 - 1/15/2009 Top 5 Posts The 7 Ways to Get Traffic on the Web Why You Need To Lead A Tribe - Seth Godin LA Gets Dugg, Hammered, Screwed How To Get The World Excited About Your Business –The James Siminoff Interview Viral analytics and metrics - go viral young startup Top 20 Keywords SEO Metrics Marketing Social Media Alelo Google Yahoo Mahalo MySpace Tech Coast Angels Idealab Mission Ventures Clearstone Hollywood Santa Barbara Venice San Diego Santa Monica Twiistup

At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab.  But Yahoo! There are  also people like Clicker and OVGuide who are trying to capture the “video portal” space where they can command referral revenues in the way One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing.  When When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion)

In results of a clever blind test of search engine queries, Google is running slightly ahead of Bing and Yahoo, but not by much. Idealab experiments for the search engine Snap proved this many years ago. I'd expect Bing to take some market share from Google and Yahoo and perhaps cause Yahoo to update its negotiating stance with Microsoft. This shouldn't be too surprising. The algorithm itself can be approximated.

Added 2/22/10 by Todd Zebert Name: Mobile Monday (MoMo) Sites: www.mobilemonday.net , twitter.com/MobileMonday , LA Chapter , LA Chapter Facebook Group , LA Chapter Yahoo Group Self-description: "Mobile Monday is a global community of mobile industry visionaries, developers and influentials fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Confirmed event attendees represent such upper-echelon firms and companies as Google, Square 1 Bank, the Rubicon Project,