291 Articles match "Ideas","Marketing"

The Latest from the Southern California Tech Central Community

Saturday, March 13, 2010
If I had link bait with stupid ideas then entrepreneurs wouldn’t want to work with me.  I’d I’d rather have smaller readership and better ideas. People get dug in on supporting their “team” (read: political party) rather than dissecting an idea and trying to learn. I lived in the UK for nearly a decade.  I I loved my experience there and wish I got back more often now.  As
 
Thursday, March 11, 2010
Fail fast = quit and give up easy = spaghetti against the wall = no clear strategy going into your business = no ability / willingness to try and pivot as market conditions change = easy way out = today’s management mantra that will be laughed at in 10 years.  Who 8220;So you think it’s better to plan and build for years without testing it on the market and then make a big splash release and hope for the best?” Yesterday I wrote a post about how much capital your startup should raise .  In In that post I was talking about how it is a bad strategy to be underfunded.  In
 
Thursday, March 11, 2010
Tim Berry has a great post on Why I Hate Those Huge Market Numbers tells us that he doesn’t like to see business plans with multi-billion market numbers used as the basis for projections. It’s the old – 5% of massive market gives us a big number. Part of those questions are around Startup Metrics . This aligns with understanding the the core business model: I agree completely: If it makes you feel better to give me that number in passing, okay, go ahead, but don’t put any emphasis on it. Instead, give me the details on how you’re going to make your sales,
 

The Best from the Southern California Tech Central Community

We do a lot of guerrilla marketing, jumping into the trenches and Twittering the heck out of ideas. Or I can look up “Salesforce ideas.” Do you have any online guerrilla marketing techniques? Tags: marketin Are you using Twitter to get new evangelize your startup? Here’s an edited excerpt of Marcus Nelson, co-founder of UserVoice , talking about how he uses Twitter to get new customers by being helpful.
Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . In his career, he has built 7-figure email subscriber-bases and personally created products and marketing that have sold over $25 million via direct sales and marketing methods. While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Most people don’t know
An aspiring entrepreneur on Hacker News recently asked, “I want to start a startup, but have no ideas. Chance Barnett , said before he even builds a product, he buys some cheap ads on Google to see if there’s a market for it. Bring an existing idea to a different platform What should I do?” 8221;
Direct marketers like him aren’t covered by the cool bloggers because their businesses aren’t as sexy as Twitter’s. He is also Founder & President at Catch Him Inc and Marketing Guru at Hot Topic Media . In his career, he has built 7-figure email subscriber-bases and personally created products and marketing that have sold over $25 million via direct sales and marketing methods. While most online companies struggle to get hits to their sites, Chance Barnett is attracting customers and racking up sales . Most people don’t know
so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.) 8221;  Twitter then popularizes the idea of having only a stream (e.g. As John Battelle chronicles in his brilliant (and Advertising has driven the majority of Internet innovation My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising” company currently focused on monetizing Twitter. 
Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") has many communications Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very different
This time I called Shoemoney at his office and he spent about an hour teaching some of the online marketing techniques that earned him the famous check from Google , how he tests business ideas cheaply before deciding whether to add them to his collection , and why readers are more passionate about his blog than the “professional” blogs that people try to write. Something that we do very well is target local markets. The first time I interviewed Jeremy “Shoemoney” Schoemaker was at Blog World, and I could only talk to him for a couple of minutes because there was a constant swarm of people around asking him for advice.
But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. 8221;  It was typical Marc Benioff marketing hyperbole but it was very effective. So I greeted Apple’s entry into the market with great excitement.  ”Finally the hegemony is broken!  Ding Absolute Power Corrupts, Absolutely I
Such ideas require little-to-no capital, usually last for a relatively short duration and are of nominal size. Note that I am not purporting that these are particularly amazing or unique ideas. This mini adVenture did so well that not only did the student earn enough money to travel to Europe after graduation, the entrepreneur franchised the idea to a lower classman, who then sold the same prints the following year and split the profit with the entrepreneur who originated This is a reposting of a ‘classic’ popular post. When viewed from The Fringe, the world
I’m more familiar with content marketing in B2B Marketing . I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Our radio show, Tech News, powered by Make It Work has been a great success. I’ll be curious to hear more about your experience with affiliate marketing. I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses.